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留学生管理学硕士论文定制:Music and Marketing:An examination of popular music marketing and the subsequent effect on listener consumption

论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2011-05-20编辑:anterran点击率:6141

论文字数:5480论文编号:org201105201003323126语种:英语 English地区:英国价格:$ 132

关键词:Music and Marketingexaminationpopular music marketingthe subsequent effectlistener consumption

Research Methods LEM6070

mark 78
‘Music and Marketing


An examination of popular music marketing and the subsequent effect on listener consumption

MSC MANAGEMENT

代写留学生论文Dissertation Proposal

LEM6070
Table of Contents

Introduction…………………………………………………………………………... 3
 Rationale and Aim of Study……………………………………………………3
 Objectives………………………………………………………………………4
 Definition of ‘Popular Music’………………………………………………….4
Literature Review……………………………………………………………………..5
 The History of Music Consumption……………………………………………5
 Writings of Adorno……………………………………………………………. 6
 Rationalisation and Mass Culture……………………………………………..  7
 Media Channels……………………………………………………………….. 8
 Bubblegum Pop……………………………………………………………….. 8
 Previous Studies………………………………………………………………..9
Research Methods……………………………………………………………………10
 Epistemological Considerations……………………………………………….10
 Ontological Considerations……………………………………………………10
 Qualitative Research………………………………………………………….. 12
 Inductive Approach…………………………………………………………… 12
 The Semi-structured Interview……………………………………………….. 13
The Research Sample……………………………………………………………….. 14
Data Analysis………………………………………………………………………… 15
References……………………………………………………………………………. 16
Appendix 1……………………………………………………………………………. 21
 Outline of the draft Interview Schedule………………………………………..21
Appendix 2…………………………………………………………………………….22
 Timetable………………………………………………………………………22
Appendix 3…………………………………………………………………………….23
 Meetings with Staff…………………………………………………………….23
Appendix 4…………………………………………………………………………….24
 Information Sheet for Interview Respondents…………………………………24
Appendix 5…………………………………………………………………………….24
 Consent Form…………………………………………………………………..24

Introduction

In recent years, the field of music marketing has grown in importance with emphasis placed on whether today’s popular music is, in truth, no more than a “product of effective promotion” (Lane, 2004).  Empirical evidence has centred on the music industry with the vast majority of studies ruminating on the views of musical authors.  There is a noticeable gap in the research connected with how consumers listen to and interpret the meanings within records, and whether or not meaning is deciphered outside precise conditions of consumption.  Can meaning within popular music be linked solely to the intentions of an individual listener, without detailed consideration of the conditions of production? (Middleton, 1990).  In other words, does the marketing of music and musicians influence the consumption of records?

Rationale and Aim of Study

In antecedent studies, psychologists have been inclined to address music listening on a purely theoretical basis.  Several authors have proposed models of how a consumer may listen to tonal music in general, or to certain tonal compositions specifically (Deutsch & Feroe, 1981; Lerdahl & Jackendoff, 1983; Marsden, 1987; Jackendoff, 1991; cited in Aiello, 1994).  These models have been based on the hierarchical or “perceptual processes that the authors theorise to be inherent in music compositions or fragments of music” (Aiello, 1994, p. 274), and not on empirical data gathered from the listeners’ experiences.  The main rationale of this study is to redress the balance in the lite论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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