英语论文网

Abstract
According to description of soft drinks market and companies in China,this study hopes that it can achieve some conclusions about the 英国留学生市场营销管理论文定制status of soft drink marketing strategy in China and provide some useful suggestions for Asian indigenes to compete against Western competitors
The thesis will concentrate on investigating the relationship of brand image, product characteristic and market scale in order to know more about the market of soft drinks in China,and help Asian soft drinks companies to choose a reasonable market strategy to compete against Western competitors.
This study uses an a self-designed questionnaire to evaluate the markting strategy of soft drinks companies and the market status of soft drinks companies. Statistical analyses are applied for using statistical software SPSS13.0. Data analysis procedures include descriptive statistics of customers, normality test, reliability test, and correlation analysis. Results of the analysis and situation of soft drink market are presented in the end of the article and then supply some useful advices for Asian indigences to compete against Western competitors.
Research get the conclusions that the brand image of soft drinks is the most significant factor in determining market capacity. There is also conclusions that strategic position and strategic brand marketing are significant factors in deciding market strategy of soft drink corporations. According to the research result, finally the dissertation will provide some useful suggestions for Asian soft drinks companies to compete against Western soft drinks competitors.

Declaration of Originality

"I declare that my thesis ‘customers’ perception to the image of bank in China’ for the degree of Financial Services Management, embodies the results of an original research program and consists of an ordered and critical exposition of existing knowledge in a well-defined.

I gave explicit references to the quotations come from others’ work or to my own work which is not part of the submission for this degree."

Signature:

Data:

List of Tables
Table 2-1

List of Figures
Figure 1

Table of Contents

Acknowledgements

At first, I must express my sincerely appreciation to my respectable supervisor, Mr Alex Noble for his helpful suggestion and valuable time. Secondly, I would like to say thanks to the markers for their great effort on my work. At last, I want to say thanks to all the respondent of the questionnaire.

Chapter 1
Introduction
1.1 Research Background
1.3 The structure of the research
Chapter 5
Conclusion
5.1 Introduction
5.2 Result and Discussion
Also there is a significant difference between males and females when buying beverage, people always pursuit for nutrition. Taste is the first factor that affects buying.But service and advertisement have become new factors that influence the consumers' concept.
The sales of super market is biggest in all the different kinds of market.The big market and supermarket are the locations that consumers often buy soft drinks. Follows are small convenience stores.And these markets are being larger.Beverage本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。