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论文作者:留学生论文网论文属性:硕士毕业论文 dissertation登出时间:2011-09-22编辑:anterran点击率:11597
论文字数:10888论文编号:org201109221530538836语种:英语 English地区:美国价格:$ 44
关键词:美国北卡罗来那大学市场学硕士毕业论文定制审议制度中国市场发展影响development of market orientationconsiderationinstitutional influencein China
摘要:美国北卡罗来那大学硕士毕业论文定制-审议制度对中国市场发展的影响-The development of market orientation: a consideration of institutional influence in China-Nir Kshetri, The University of North Carolina, Greensboro, North Carolina, USA Acknowledgements The author is grateful to two anonymous APJML reviewers for their constructive feedbacks on an earlier version, which drastically improved the paper's quality.
The development of market orientation: a consideration of institutional influence in China
Nir Kshetri, The University of North Carolina, Greensboro, North Carolina, USA
Acknowledgements
The author is grateful to two anonymous APJML reviewers for their constructive feedbacks on an earlier version, which drastically improved the paper's quality.
Abstract
Purpose – China has followed an unique transition from central planning to a market economy. The purpose of this paper is to examine how China's unique blend of capitalism and socialism has influenced Chinese firms’ market orientation.
Design/methodology/approach – Broadly speaking this paper's methodological approach can be described as a positivistic epistemology.
Findings – The paper provides insights into how Chinese institutions facilitate or hinder firms’ market orientation practices through direct effect, externality effect and indirect causal chains. The central theme is that, compared with other countries, China's unaltered political institutions and newly created market institutions have led to unique roles of coercive, normative and mimetic pressures in the diffusion of market orientation among Chinese firms. Especially, regulative institutions’ influence on other institutions is more salient in China than in many other countries.
Research limitations/implications – A lack of primary data and empirical documentation and a lack of in-depth treatment of some of the key issues are major limitations here.
Practical implications – The paper analyses institutional pressures facing firms operating in China and their variation across different types of firms. An understanding of these pressures is essential to devise market-oriented approaches in the country. It also examines different institutional factors (e.g. Chinese professional associations) that influence a firm's capability to implement market-oriented practices.
Originality/value – This paper's greatest value stems from the fact that it employs institutional theory as a lens to understand firms’ market orientation. The institutions-market orientation nexus is a very important but highly underexamined subject.
Article Type:
Research paper
Keyword(s):
China; Capitalist systems; Market orientation; Influence.
Journal:
Asia Pacific Journal of Marketing and Logistics
Volume:
21
Number:
1
Year:
2009
pp:
19-40
Copyright ©
Emerald Group Publishing Limited
ISSN:
1355-5855
Introduction
Mao Tsetung viewed the market as an “embodiment of capitalism” and suppressed it with a central plan-based economic system (Dittmer and Gore, 2001, p. 17). Most obviously, market orientation, which involves creating superior value for the customer (Aziz and Yasin, 2004; Deshpande, 1999), was lacking in Mao era's China. To support newly constructed market institutions following the 1978 economic and political reforms (Lau et al., 2001; Overholt, 1994), however, Chinese firms are learning and employing marketing skills and practices (Savage, 2005; McNeal and Ji, 1999). The growing body of work on China shows that Chinese firms have significantly increased their market orientation in a fairly short period of time (Cao and Hansen, 2006; Wei and Morgan, 2004; Zhou et al., 2005a, b). Studies have found that market orientation has been a major force behind some Chinese firms’ competitiveness (Cao and Hansen, 2006) and has led to their success本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。