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Why do we need ethics in Marketing, all it does is add cost!-英国2000字Marketing论文

论文作者:英国论文论文属性:短文 essay登出时间:2012-06-14编辑:tinkle点击率:2781

论文字数:2187论文编号:org201206141338119512语种:英语 English地区:英国价格:$ 66

关键词:Marketing英国论文Marketing ethicsmarket economy

摘要:本文由英语论文网提供,全文主要从Why do we need ethics in Marketing, all it does is add cost!”分析。更多的英国论文尽在英语论文网。

英国论文题目:Why do we need ethics in Marketing, all it does is add cost!

全文主要从Why do we need ethics in Marketing, all it does is add cost!”分析。更多的英国论文代写尽在英语论文网
论文语言:英语论文 English
论文专业:MSC Marketing
字数:2000
学校国家:英国 U.K.
是否有数据处理要求:否
您的学校:
论文用于:Master essay 硕士课程作业
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havard style
文献数量:10个以内(5-6个也行)

 

“Why do we need ethics in Marketing, all it does is add cost!”

 

Ethical issues research of corporate marketing began in the 1960s. From the 1980s onwards, these studies have progressed by the national marketing academic. Marketing ethics is the scope of business ethics, and its formation is accompanied by exchange of commodities, and developed along with the development of market economy (Laczniak and Murphy, 2006). In 1960s, a series of social problems require companies and society to consider the moral and ethical issues, such as: environmental pollution, resource shortages and looting problem, monopoly problem of fraud, unfair competition, corporate short-term behavior, "mercenary" problem, lack of integrity and moral bankruptcy issues. To solve these problems need to reshape the company's values and moral system. The fundamental criteria of marketing ethics is whether the corporate marketing activities are in line with the interests of consumers and the community's long-term interests of consumers, and whether can bring the greatest happiness to the community.


References
Camenisch, P.F. (1991). "Marketing ethics: Some dimensions of the challenge", Journal of Business Ethics, 10(4): 245-248.
Gaski, J.F. (1999). "Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature", Journal of Business Ethics, 18(3): 315-334.
Hunt, S.D. and Vitell, S.J. (2006). "The General Theory of Marketing Ethics: A Revision and Three Questions", Journal of Macromarketing, 26(2): 143-153.
Laczniak, G. and Murphy, P. (2006). “Normative Perspectives for Ethical and Socially Responsible Marketing”, Journal of Macromarketing, 26 (2): 154-177.
Nantel, J. and Weeks, W.A. (1996). "Marketing ethics: is there more to it than the utilitarian approach?", European Journal of Marketing, 30(5):9-19. https://www.51lunwen.org/marketing/2012/0526/1719144722.html  
Shannon, J.R. and Berl, R.L. (1997). "Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions", Journal of Business Ethics, 16(10): 1059-1075.
Singhapakdi, A. and Vitell, S.J. (1990). “Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives”, Journal of Macromarketing, 10(1): 4-18.
Smith, W. and Higgins, M. (2000). “Cause-Related Marketing: Ethics and the Ecstatic”, Business Society, 39(3): 304-322.

 


 

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