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1500字英国marketing专业优秀assignment范文写作指导 The connotation of the service industry marking

论文作者:英语论文网论文属性:作业 Assignment登出时间:2012-08-22编辑:Sam xu点击率:2504

论文字数:1500论文编号:org201208222234233049语种:英语论文 English地区:英国价格:$ 22

关键词:本科课程论文markingservice industry

摘要:服务业是以提供劳动服务的形式满足他人需求的一种经济活动,它属于第三产业。服务业市场包括商品,商品的定价,商品促销等服务部门。

本文主要从service industry marking分析,由代写留学生论文中心策划组提供。是英文语种、Marketing研究方向、不需要数据处理的本科课程论文 BA Assignment,不需要盲审(博士或硕士生有这个需要),如有需求请联系本站论文购买中心或者提交相关文章的代写需求。


The connotation of the service industry marking 2
The process of service industry marking 2
New growth of service industry marking 3
Service industry has become the leading industry of the economic. 3
The service has become the main channel of absorbing employment 3
High-grade trends in service trade structure 4
The important role of People in the service industry 4
Conclusion 5
Reference 7


The connotation of the service industry marking


Service marketing mix is a new field of modern marketing, which through a series of integrated marketing strategy to achieve a business activity, use it service enterprises can meet the utility of customer service products, then achieve the target of the enterprise (Manohar U. Kalwani & Narakesari Narayandas, 1995). According to the characteristics of the service industry and service products with new marketing combination to satisfy the service product requirements of consumers, marketing mix mainly contains product, price, place, promotion, people, physical evidence and process. Product is that cannot be touched and tried before hand, the brand name is very important. Price is the key marketing tool which indicates quality and match demand. Promotion, to communicate what the service is, and personal selling effective. People, which is the key in influencing customers. Place, the direct dealings between consumer and service provider. Physical evidence, environment in which the service is delivered and compromise between operations efficiency and need to serve the customer. Process is the mechanisms how the service is used by the consumer, which can provid satisfaction and Reduce delivery time.

The process of service industry marking
Services appeared very early in the human society economy system, first is business services industry separated from agriculture, and then the handicraft industry gradually separation, but after the industrialism has service sector expanded and played an important role in the national economy (Vikas Mittal, Pankaj Kumar, Michael Tsiros, 1999). Ever since 1960, with the microelectronics technology as the core to the beginning of the new technology revolution, western economic structure started changed from the industrial economy to a service economy, service industry become the leading department of social economy, it is the service industry developed rapidly, the total value was more than manufacturing department. In 1968, American economists V. Fuchs announced in his book "the service economy" that the United States is the first in the western countries enter the service society, then D. Ben (1974) put forward the famous" post industrial society"theory, since 1990, the innovation and diffusion of information technology compound the economic globalization process which enhance the development of service industry.

New growth of service industry marking
Service industry has grown with four changes, demographic changes with higher life expectancy and structural shifts in communities, social changes, that is increased number of women in labour force, improved quality of life, and improved and sophisticated consumer tastes due to international travel, economic changes, caused by globalization and new informati论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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