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论文作者:英语硕士论文论文属性:硕士毕业论文 thesis登出时间:2012-09-17编辑:tinkle点击率:5789
论文字数:14704论文编号:org201209171904059862语种:英语 English地区:英国价格:$ 132
关键词:World of Warcraftnetwork marketing strategy4CSWOT analysis
摘要:Network marketing strategies of World of Warcraft China中国魔兽世界的网络营销策略:网络游戏的发展,经济发展也起着重要的作用....由英语论文网提供,有意者联系qq949925041
论文题目: Network Marketing strategies of World of Warcraft China
论文语种:英文
您的研究方向:marketing
是否有数据处理要求:否
您的国家:英国
您的学校背景:
要求字数:12000
论文用途:硕士毕业论文 Master Degree
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:
Network marketing strategies of World of Warcraft China
Abstract: The development of online game https://www.51lunwen.org/marketing/ also plays an important role on economic development. In the Chinese market, since 2001, the Legend launched by royal company has been widely popular. World of Warcraft, one of the most outstanding online games in the world, is a massively multiplayer online role-playing game (MMORPG), developed by Blizzard Entertainment. Since launched the second expansion in 2010, World of Warcraft has kept an excellent performance. However, there are also some challenges for NetEase to develop World of Warcraft. On the one hand, in general, the growth trend of online game market has slowed down in China. With reference to the analysis of the qualitative and quantitative data, the study has put forward proposals for the network marketing via the successful network marketing of World of Warcraft in China
Key word: World of Warcraft; network marketing strategy; 4C; SWOT analysis
Table of contents
Abstract……………………………………………………………………………..1
Table of contents……………………………………………………………………2
Chapter 1 Introduction……………………………………………….5
1.1 Online game market ……………………………………………………………5
1.2 General introduction to World of Warcraft……………………………………..5
1.3 Opportunities and challenges…………………………………………………...6
1.2 Aim and objectives………………………………………………………………7
1.3 Outline …………………………………………………………………………..7
Chapter 2 Literature review ………………………………………….9
2.1 Literature on rationale …………………………………………………………9
2.1.1 Introduction to network marketing …………………………………………….9
2.1.2 Meaning of network marketing…………………………………………………9
2.1.3 Relevant theory………………………………………………………………10
2.1.3.1 Consumption motivation……………………………………………………10
2.1.3.2 Consumption demand ……………………………………………………….10
2.1.3.3 Consumer satisfaction……………………………………………………….11
2.1.3.4 Customer loyalty……………………………………………………………12
2.1.3.5 Post modern marketing………………………………………………………12
2.1.4 Performance evaluation system of network marketing………………………13
2.1.5 4C theory……………………………………………………………………...15
2.1.5.1 Introduction to 4C theory …………………………………………………15
2.2 Literature on research of online game industry ………………………………..16
2.2.1 The past and present development of online game industry ………………….16
2.2.2 The research status of Chinese online game ……………………………….17
2.2.2.1 Corporate competitiveness research ………………………………………...17
2.2.2.2 Consumer behavior research ………………………………………………18
Chapter 3 Methodology………………………………………………19
3.1 Research question………………………………………………………………19.
3.2 Research method……………………………………………………………….19
3.2.1 Research design………………………………………………………………19
3.2.2 Questionnaire…………………………………………………………………..19
3.2.3 Interview……………………………………………………………………….20
3.3 Tentative result and limitations…………………………………………………..21
Chapter 4 Data analysis & Finding…………………………………..25
4.1 Marketing environment analysis………………………………………………...26
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