英语论文网

论文语种：英文
您的研究方向：商务管理市场营销方向
是否有数据处理要求：否
您的国家：英国
您的学校背景：英国一般大学
要求字数：一万八
论文用途：mba毕业论文
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：有论文样本，参考文献格式为：havard。开题报告大概4000字左右，10%以下引用率

Customers’ Behavior and Its impact on Marketing Strategy—take organic food industry as an example

Aims and Objectives of Research

The research would aim at explaining the relationship between organic food customers’ behavior and its marketing strategy. The main shed light areas and exploring objectives are as followings:
 To analyze main characteristics of https://www.51lunwen.org/marketing/ organic food customers.
 To analyze main factors that affecting organic food customers’ purchase behavior.
 To apply organic food customers’ statistical characteristics and affecting factors to marketing strategy.

Rationale
Literature Review 文献综述
Organic Food Industry
Marketing Strategy Theories
Theory of Consumer Behavior
Organic Consumer Demand Theory
The Model of Customers' Purchasing Behavior
Methodology 方法论
Research Design
Questionnaire Design
Data Analysis and Statistical Methods

Ethical Considerations and Research Limitations

In the process of designing questionnaire, some ethical issues should be considered. Because the research is conducted in the way of sample, every interviewed organic food customer is voluntary and they are not forced to complete questionnaire. At the same time, the questionnaire’s contents respect customers’ privacy and don’t bring any harm to these participants.
During the process of research errors are inevitable. At the same time, due to limited manpower and financial resource and pressing time, the research may be not in depth and profound. The main research limitations are as follows:
Sample scale is small. As a sampling research there are lots of practical and ethical issues. In addition, organic food customers are not too many. 300 questionnaires are small. At the same time, sampling error will occur whereby it is impossible to produce a truly representative sample or sampling-related errors such as non-responses, since this is an arbitrary questionnaire, and not everyone needs to feedback. This would inevitably lead to errors in the results.
The objectivity of the information is limited. Interviewees may be assorted and straight-out. The reason is that the customer questionnaire is only for distribution at street and the choice of the sample has the characteristics of unity. So the conclusion made from the study would have some limitations in giving objective information. Therefore, the representativeness of the study will be limited to a certain extent.
The research items are incomplete. For example, AIO nominal scale on life style only involves in 31 items, so market coverage is not extensive. In possible condition, it should be considered that researchers make special item for different groups.

References参考文献

Baker, Michael J., 2002. Research Methods. The Marketing Review, 3(2), pp.167-195.
Aurelian A. Bondrea, 2007. Qualitative research methods in marketing. Economics Management and Financial本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。