英语论文网

The increase of crude oil prices and the intensive of the greenhouse effect forced international auto giants to target the new industry - electric cars and hybrid vehicles. The companies have been put into the industry, like Toyota and Honda in Japan, GM and Ford in USA, Bristol in England, BMW in Germany, etc. China has begun to study electric vehicles since 1996, and the technology made a breakthrough in these years. At present, China's domestic automobile corporations, like BYD, Geely and Chery, have also exhibited the related available models. In the past two years, China successively adopted various effective policies to promote the development of the electric vehicle industry: F.X. Government’s 50 to 80 thousand yuan car subsidies[18] and the followed National Grid’s 20 billion yuan investment in building power facilities. Because of favorable taxes, subsidies, preferential policies, there is more and more the participants of the electric car industry. Also, China citizen have expressed their supports for the era of electric cars and hybrid vehicles, even a lot of them are started to buy or are ready to buy electric vehicles. The potential of this market is very large. In the upstream, National Grid will receive the profit of the investment; In the downstream, a range of charging facilities and electric vehicle maintenance services and spare parts production sector will be generated, which mean a whole new industry chain. And the Chinese automotive industry will have a strategic battle.原油价格上升和密集的温室效应迫使国际汽车巨头为目标的新的产业 - 电动车和混合动力车。该公司已投入的行业，像日本的丰田和本田，通用汽车公司和福特汽车在美国，英国布里斯托，宝马在德国，中国等已开始研究电动车自1996年以来，这些技术取得了突破性进展年。目前，中国国内的汽车企业，比亚迪，吉利和奇瑞等，还展出了相关的可用模型。在过去的两年中，中国先后采取了各种有效的政策，以促进电动汽车产业的发展：FX政府的50万至80万元的购车补贴政策[18]，其次是国家电网公司20亿人民币的投资，电力设施建设。由于有利的税收，补贴，优惠政策，有越来越多的参与者的电动车产业。此外，中国公民时代电动汽车和混合动力汽车，甚至他们中的很多已经表达了他们的支持，开始购买或准备购买电动汽车。这个市场的潜力是非常大的。在上游，国家电网公司将收取项目投资利润在下游，将产生一系列的充电设施和电动车维修服务和备件生产部门，这意味着一个全新的产业链。而中国汽车行业将有一个战略性的战斗。

However, the survey reports of electric vehicle industry are comparatively rare. And the few reports haven’t provided analysis from the strategic point of view. This market is lack of measurement and estimate on the macro perspective. This essay uses cost-benefit budget to forecast the potential profit of the industry and the whole chain, which based on the questionnaire investigation between the target customers in market segments.
Besides, the research of the market segmentation is necessary through the compare of production capacity, technical capacity, brand influence, etc.. In addition, considering the potential threat of the several foreign car manufacturers, we concluded that the best strategies for domestic and foreign manufacturers with the application of SWOT analysis. We also analyzed the substitution impact of the new car of the traditional automotive and related traditional industries. And we estimate the total profit and payback period based on the potential market profit.然而，电动汽车产业发展的调查报告，是比较罕见的。一些报告没有提供分析，从战略的角度来看。这个市场是缺乏宏观的角度测量和估计。本文运用成本效益预算，预测行业及整个产业链，根据问卷调查细分市场的目标客户之间的潜在利润。
此外，市场细分的研究是必要的，通过比较的生产能力，技术能力，品牌影响力等。此外，考虑到一些外国汽车制造商的潜在威胁，我们认为应用SWOT分析国内外厂商的最佳策略。我们还分析了传统的汽车及相关传统产业的新车替代的影响。我们估计的潜在市场利润利润总额和投资回收期。

This article will cite the latest demographic data and official annual data for all companies. However, because of the restrictions, in survey sample size and sample range, The data estimates may differ from the actual one.