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market management assignment:百安居责任审计报告Responsibility Audit Report of B&Q

论文作者:留学生论文论文属性:报告 Report登出时间:2013-07-17编辑:anne点击率:1238

论文字数:2991论文编号:org201307171118207837语种:英语论文 English地区:英格兰价格:$ 22

关键词:market management assignment百安居责任审计报告Responsibility Audit ReportB&Q

摘要:坚持绿色家居概念的安全,健康,环保,百安居致力于为消费者提供国际品质的产品和服务。本文对这个家具市场做一次全方面的调查

1.The business practices of B&Q

1百安居的商业惯例
在1969年,始建于英国南安普敦(南安普敦)的世界500强企业翠丰集团,是世界第三,欧洲第一的大型国际装饰建材零售集团百安居。

In 1969, B & Q was founded in Southampton, England (Southampton) attached to one of the world's top 500 enterprises Kingfisher Group which is the third in the world, http://www.51lunwen.org/marketing/ and Europe's first large-scale international decorative building materials retail group.

Strengths of B&Q

百安居的优势
B&Q在英国和欧洲是世界上最大的DIY和园艺多样化零售商,occupyed在市场上的绝对领先地位。超级购物中心和仓储式商店,它占英国市场的19%,有288家门店,为客户提供服务,为所有类型的DIY以meetthe不同需求的客户,谁是新手和有经验的家务劳动中。超级购物中心已成为客户的首选,购买家装产品。百安居仓库的概念是在1994年推出,旨在为大型客户提供服务。他们为客户提供超过40,000种专业的家装产品和咨询管道,木工,电气和建筑设备在关键领域的客户。在1998年,百安居在英国和法国CASTORAMA公司,作为市场的领导者,在英国和法国联合打造欧洲最大的的DIY零售企业whoes大小倍,比最接近的竞争对手多

B & Q is the largest DIY and horticultural diversification retailers in UK and Europe, having occupyed the absolute leading position in the market. By Supercenter and Warehouse stores, it accounts for 19% of the British market with 288 stores, provides customers with services for all types of DIY to meetthe different needs of customers whoever are novice and experienced in the household chores. Supercenter has become the first choice for customers to buy home improvement products. The Warehouse concept of B&Q was launched in 1994, aims to provide services for large-scale customers. They provide customers with more than 40,000 kinds of home improvement products and advice expertly to clients in key areas in plumbing, carpentry, electrical and construction equipment. In 1998, the B&Q in UK and Castorama company France, as the market leader in Britain and France combined to build Europe's largest DIY retail enterprise whoes size is one times more than closest competitor

Upholding the green home concept of safety, health, environmental protection, B&Q is committed to provide consumers with the products and services of international quality. B&Q attaches great importance to its brand image which is established step by step.In order to consolidate and develop their own brand, the company pursuits constant innovation and the concept of excellence in product and service. At the same time, B & Q will spare no effort to combat with the public and free-riding behaviors that mislead the customers and destory the B & Q trademark. For this purpose, the B & Q has developed a complete set of brand protection program and has built a professional team to preserve its rights.

Reference

1 B & Q Status Report [ONLINE], 2011. 2012.11.10.

2 B&Q profits down £30m after wettest summer in 100 years [ONLINE], 2012. 2012.11.10
3 Our Community - Ethics - Environment & Ethics [ONLINE], 2012. sp,2012.11.10.
4 OBI[ONLINE]2012.11.23.

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