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论文题目：马来西亚mba毕业论文The Marketing strategic research of China Telecom’s 3G business
论文语种：英文
您的研究方向：市场营销
是否有数据处理要求：否
您的国家：马来西亚
您的学校背景：一般重点
要求字数：15000
论文用途：mba毕业论文
是否需要盲审（博士或硕士生有这个需要）：否
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马来西亚mba毕业论文The marketing strategic research of China Telecom’s 3G business

Abstract

In this paper, it mainly researches the marketing strategic of China Telecom’s 3G servant, based on the previous research conclusions, it has a investigation and found most of people know the 3G, particularly the high education background, income, while the old and low income people know few of 3G servant. Some people disagree the price of 3G servant, while they can see the place of 3G servant from online, the place is also import for the resident to open the 3G business, resident know few about  the promotion of 3G business of China Telecom.. it also make SWOT analysis and found the China Telecom has a quickly development of 3G servant, while it also face some threaten, and has some advantage and disadvantage to development 3G operation. the China Telecom should make marketing strategic of 3G business.

在本文中，主要研究了中国电信的3G服务营销战略，基于前人的研究结论，它有一个调查发现大多数人知道3G，尤其是高学历，收入，而旧的和低收入的人知道几代的仆人。有些人不同意3G的仆人的价格，他们可以看到3G的仆人从网上的地方，这个地方也是居民打开3G业务进口，居民知之甚少的中国电信3G业务推广的。它也进行了SWOT分析，发现中国电信已经迅速发展3G的仆人，但也面临着一些威胁，并已发展3G业务的一些优点和缺点。中国电信3G业务的市场营销战略应。

 It includes the market position、the marketing strategic、the brand strategic、the production strategic、the price strategic、place strategic、 the promotion strategic. the China Telecom carry out the differentiation strategic; focus on large customers large customer, taking into account the industrial customer, private network customers; perfect the brand system of 3G business; fill the vacancy of national CP/SP cooperation, combing CP/SP cooperation and open process, intensify negotiations of CP/SP, speed up build and marketing the 3G addition production platform, launch 3G specialty production; makes different 3G package according to different customer, such as make the Tianyi chat package for the middle and high customer, In the package of 3G business, increase the data business, make the ratio of ARPU of 3G business accounting for total operation more than 2G/2.5G; carry out three levels marketing network which includes area service of China Telecom, consolidated operation room and an agent network, direct sales network and cooperate network. It wil mainly focus consolidated operation room and an agent network; mainly use the advertisement to promotion the 3G business, and supplement of marketing staff, sales promotion and public relations。It should use the TV, internet, newspaper, broadcasting station and so on. In summary, the China Telecom can make differentiation strategic to keep the advantage of 3G business in the communication industry, only in this way the China Telecom can increase the market share ratio of communication and acquire the profit from 3G business
Keywords; Marketing strategic, China Telecom,3G business

Catalogue

1 Introduction 4
1.1 Background 4
1.2 Statement of Problem 5
1.3 Research Objective 6
1.4 Need for the Study 6
1.5 Scope of the Study 6
1.6 Research Questions 7
1.7 Research structure 7
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