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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-08-29编辑:tinkle点击率:3451
论文字数:2988论文编号:org201308291314226017语种:英语 English地区:英国价格:$ 22
关键词:a market planexternal environment and internal environmenttake control of company’s developmenta bigger market sharefuture economy competition
摘要:英国市场营销硕士作业:MARKETING PLAN OF “JIA DUO BAO”本文关注的著名品牌“嘉多宝”的市场计划,在本文中,一个外部环境和内部环境进行了分析,使得市场环境进行详细的调查有至关重要的影响
英国市场营销硕士作业:Marketing PLAN OF “JIA DUO BAO”
This paper focus on a market plan of the famous brand “JIA DUO BAO”,in this paper,a analysis of external environment and internal environment are made,which made a detail survey of the market environment have a vital influence and then,some advice are be put forward to make a better market plan to take control of the company’s development and to take a bigger market share in the future economy competition.
本文关注的著名品牌“嘉多宝”的市场计划,在本文中,一个外部环境和内部环境进行了分析,使得市场环境进行详细的调查有至关重要的影响,然后,一些建议被提出一个更好的市场计划采取的公司的发展控制和采取一个更大的市场份额在未来的经济竞争。
Keywords:a market plan、external environment and internal environment、take control of company’s development、a bigger market share、future economy competition。
I. Executive Summary
How the “JIA DUO BAO ”make a wise PLAN to take a big market share.
As we all know that “JIA DUO BAO”is a famous herbal tea in China,and in 2012year which has made a big success just because of “the voice of China”,and just from then on, “Afraid to get angry, drink JDB” has become a Popular slogan between youngers and many other different ages of people.
Conclusion:
JDB is added marketing strength to conquer the consumer product quality, training and changed consumer’s habits. Even though in this changing situation around the product itself, it must seize loyal customers and channel operators, with their one win the marketing war. From a marketing person's intuition will feel grafting was somewhat abrupt switch, because the past does not establish JDB Wanglaoji valid connection between the contrary, it will make people feel there are a lot of suspense.
Quickly find answers from other media, in many rapidly changing situation on the JDB marketing. In the end JDB have win in the “Brand battle ” and create a new brand which is now popular among the Chinese.
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