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361度生产更多的产品，广泛的产品线，该产品分为篮球，跑步，王钰，生活，户外，全面的培训，文化，鞋子，配件9大系列。 [6]361度，把重点放在自己的产品线，体育和职业体育领域，和老对手耐克在篮球相关的定位，阿迪达斯足球有关;宁的研究发现，大多数中国人运行第一的户外运动，所以有跑者。

361 degrees produce more products, a wide product line , the product is divided into basketball , running, Wang Yu , life, outdoor, comprehensive training , culture , shoes , accessories 9 series. [ 6 ] 361 degrees to focus on their own product line that sports and professional sports fields, and rival Nike positioning in basketball-related ; Adidas football-related ; Ning study found that most Chinese people running the first outdoor sports , so with runners on . Can be 361 degrees but not their core products, especially in the mainstream sports category, has not been 361 degrees consumer brand and sports category first link degrees . This can not be right 361 degrees so that the public have a deeper level of understanding , or even go along with the pace of international brands , products sell well on the herd, their own brand products are not innovative development ideas , resulting in repetitive manufacturing , for some need to develop without development there is still much room for development or product , but failed to grasp. 361 degrees enterprises diversified products business model, core competence may indeed lead to missing or weakened.

同时依托品牌价值为361度，面向企业的先进的管理理念，结合高标准的国际研发经验，合理借鉴，建立了鞋，服装，配饰，三个商业中心，引进国内人员在研究和开发方面拥有丰富经验，产品组参与研发工作[7]。

While relying on the brand value of 361 degrees for the business -oriented advanced management concepts , combined with a high standard of international R & D experience a reasonable draw , have established the shoes, clothing , accessories, three business centers, the introduction of domestic personnel with extensive experience in research and development , product group participation R & D work [ 7 ] . But with the development of competitive sports , sports equipment for increasingly high -tech , sporting goods enterprises in technological innovation capability for enterprise development is increasingly important. Although 361 degrees to create a " magnetic levitation, super gecko grip , cheetah transom " and other technologies, but with Adidas , Nike and other leading international brands, is still relatively low technological content of products , new materials , new processes less product updates updating speed slow, can not meet the needs of more consumers . Therefore, the 361 degrees the need to constantly improve the ability of independent innovation , to have more core technology.

所谓的品牌号召力是要告诉消费者的需要，并能满足消费者的需求，品牌是一个感性的，这一呼吁凝结出来的情感呈现在消费者面前，让消费者感觉良好。度和361度品牌和外资品牌在上诉中有相当大的差距，往往是“错位”的公司的品牌号召力和品牌产品，品牌形象不符合，该协会是不容易使模糊或协会是不明确的，不具体。

The so-called brand appeal is to tell consumers need , and can meet the needs of consumers , the brand is a sensual , this appeal to condense out the emotion in front of consumers to make consumers feel good . And 361 degrees in the brand and foreign brands on appeal there is a considerable gap , often " misplaced " the company brand appeal and brand products, brand image is not met, the association is not easy to make vague or association is not clear, is not specific . 361 degrees in 2008 when the brand slogan is "brave to do their own " , the main highlight of a "dare ", which emphasizes individuality and brand image. 2009 , when the slogan to " love more than once ," th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。