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The Gillded Truffle Hotel (short GT) is a brand new hotel developed in city of new caste-up-Tyhe, close to the famous Tyne Bridge; it will open for business in the summer of 2008. The hotel is owned privately by a consortium of local business people and celebrities-including an ex-England footballer and a husband and wife who both famous for their acting careers. The group has no other hotels in portfolio.

What is more, The Gillded Truffle will be classed as five stars-the only hotel in new castle to achieve this award, its pricing policy will reflect this status.

Introduction

Recently, the hotel e-marketing is not perfect, this report mainly propose an online marketing strategy to improve it, In order to make management get e-marketing advise, this paper will focus on the hotel e-marketing strategy, throughout the Group Depending on the quality of corporate life, the whole key is improving the quality of management, in addition to continuing to broaden the stock of external channels, so it is very important to improve the e-marketing in order to create the first hotel industry's global brand, a world-renowned trade Group

1. Executive Summary

I want to establish a website (GT E-marketing), becauseit is very important to improve the e-marketing in order to create the first hotel industry's global brand, a world-renowned trade Group for GT.
I want to see the hotel service online, after the foundation of the website; it will be divided into some areas: Education, sales, and so on. We will provide good equipments and facilities.
We will employ assistants of good experience of playing and communicating with e-marketing. We will also invite highly qualified staff to operate the website.
By the detailed and careful market research and preparation, the GT hotel will cover attract a lot of guest and offer the good service and reasonable price to satisfy the consumers’ requirement.
The hotel service website will definitely attract more consumers on net. The project will bring increase in revenue and profit by 30% and 40% respectively in the first and second year.

2. Designing website

Optimizing web site
Site structure optimization: structural optimization, e-commerce operating environment optimization;
Optimizing web pages: page layout, page design optimization;
Navigation design: ease of navigation, words of navigation optimization; Finishing links: dealing with the site's internal and external links;
Designing labels: labels design optimization (V. Iyengar, K. Apte, and T. Zhang, 2000)

3. Web Design style

Accordance with Hostels for this popular element of all: luxurious, comfortable, natural, fashion, personality, simplicity, Home top of the hostels should demonstrate the latest services, with a lively and humor mobile text, the main color of the entire page: yellow, blue, green, etc which mainly give people a warm, fresh, harmonious and simple feeling.
Columns
Home (2) Hotel Service Agent (3) interactive games (4) Style Laboratory (5) exchange platform (6) online directory Manual (7) Site Index (8) Searching (9) customer s