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When considering a new product or service, how would you set about testing your idea to examine its commercial potential?

论文作者:英语论文论文属性:学期论文 termpaper登出时间:2014-03-12编辑:caribany点击率:8285

论文字数:2588论文编号:org201403101405041479语种:英语 English地区:英国价格:免费论文

关键词:commercial potentialtesting your ideacurrent customer marketinnovation of new productspromotion of the new products

摘要:As there are many ways at hand to examine the commercial potential of the new idea, it is essential to select a series of methods that match with the characteristics of the products. Moreover, the comprehensive use of statistical and forecasting methods also carries more weight during the procedures.

When considering a new product or service, how would you set about testing your idea to examine its commercial potential?

当考虑一个新的产品或服务时,你将如何着手测试你的想法来检查其商业潜力?


Introduction

引言


In the current customer market, people are always on the horns of a dilemma when making their suitable options among large numbers of products. From the manufacturer’s perspective, to meet customers’ satisfaction or be welcomed by the target markets, the new idea is supposed to be tested critically via a complex process and errors in any step may get the company into the woeful predicament of the current management. Without the innovation of new products, the enterprises are destined to be eliminated in the fierce competition. 


在当前的客户市场,人们总是在进退两难让他们合适的选项中大量的产品。从制造商的角度来看,以满足客户的满意度或目标市场的欢迎,测试新想法应该是极度通过一个复杂的过程和错误可能会在任何一步公司目前管理的糟糕的困境。没有新产品的创新,企业注定要在激烈的竞争中被淘汰。


However, the development and promotion of the new products inevitably has great risk (Swink and Song, 2007). Consequently How to reduce and avoid unnecessary risks is of vital importance to every company and they must confront during the process of new product development. It is effective for companies to reduce risks and confirm the commercial potential by conducting fully tests on new products or services. 

然而,新产品的开发和推广必然有很大的风险(Swink and Song,2007)。因此如何减少和避免每一个公司在新产品开发过程中不必要的风险是至关重要的。它是有效的为公司降低风险和确认的商业潜力进行全面测试新的产品或服务。


Does the new product or service have commercial potential? Could the innovation make contribution to meet an existing societal need? Significant commercial potential refers to the prospect of sales and profit on a large enough scale to make all the risk brought by the idea worth taking. When running businesses in particular, the strong evidence that the product will realize maximum profits is in need as millions of investment may input to promote the commodity in the market. In business, without prudent study concerning commercial potential, nobody can affirm that the good is a guaranteed winner.


This essay will firstly illustrate two factors to analyze a certain product’s commercial potential. And then, two parts will be listed respectively to show the mentioned methods in detail. Finally, the essay will take a product as an example to manifest the application of the two tests in brief.

The analysis of commercial potential

All factors affecting the commercial potential can be divided into two dimensions: the internal factors of product and the external environment. The internal factors of the new product may be analyzed in four parts: product features, channels of distribution, sales promotion and the price. Take the medicine as an example. The internal factors consist of indications, side effects, purchase environment, reimbursement ratio and so forth. Another major factor affecting the commercial potential is the external environment, and undoubtedly, the factors are difficult to monitor and evaluate as they are much more complex and more unpredictable. The external environment factors can be divided into two aspects: the macro-environment and the micro-environment. The former offers more vital commercial opportunities which may be collected from the government policy, t论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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