A study of Internationalisation process and motives for multinationals—research on multinational corporation in China-中国跨国公司国际化进程和动机的研究 [7]
论文作者:英语论文论文属性:作业 Assignment登出时间:2014-03-20编辑:caribany点击率:13073
论文字数:4589论文编号:org201403171700082171语种:英语 English地区:英国价格:免费论文
关键词:Internationalisation process国际化进程centrally planned system中央计划体制company structure
摘要:The parent company does centralized decision-making and implements strict control to overseas operations and regarded over the world as a single market. In this mode, the companies in order to seek low-cost usually selected a few several low-cost place to establish a global scale processing in order to achieve economies of scale. For example Sony’s globalization strategy and local management is this type.
母公司集中决策和实行严格的控制海外业务,并认为在世界各地作为一个单一的市场。在这种模式下,企业为了寻求低成本的一般选择少数几家低成本的地方建立一个全球范围的模式,从而实现规模效益。例如索尼的全球化战略和当地的管理是这种类型。
m 2001 to 2008, foreign investment number has rapidly risen year by year. In 2008, foreign investment in China exceeded $ 90 billion. From this change of the number of foreign investment, it is easy to see the multinational corporation in China has success in internationalization process. Nokia comes from Finland tycoon and it is headship in the global correspondence industry, in 2008 its amount of investment was 56 Hundred Million Dollar and it enters into China in 1985. And Motorola reached 64 Hundred Million Dollar in2009 and it entered into China market in 1992.Ericsson is the primary and second suppliers it brings have invested more than CNY 5,000,000,000 in R.O.C. Samsung is Korean mainland invests an object country outside the maximum and invest the biggest Korean business and it’s amount of investment was 75 Hundred Million Dollar in 2009.SONY’s amount of investment was 21 Hundred Million Dollar in 2009 and its sales takes up 5% of the easy to traffic and make a quota to have global 1/4. Since the 1990s, multinationals invest in China is the most intensive, the investment layout is more rational, and they more comprehensive considerate its global strategy and management structure. At this stage, almost all the multinational corporation of various industries in China set their stages for R & D center, in which manufacturing base, local training centers, and procurement centers have been up and running. For the integrated management of business in China, multinational companies have established their headquarters building in China, which has become an important symbol of its development in China and has also become a landmark of foreign investment in China's booming.
4.2 The cased study on the internationalization process and motives for multinationals in china
4.2 中国的跨国公司在国际化进程和动机的研究
4.2.1 Sanofi–Aventis
4.2.1赛诺菲 - 安万特
In recent years, as China's economy continues to rise, the deepening of reform and opening-up continues to expand, especially after China's accession to the WTO, multinational pharmaceutical companies under the guidance of the global strategy according to local conditions to implement research plan and development, human resources, investment philosophy, management style, and marketing strategies.
Sanofi–Aventis’s internationalization process and motives in China market are finished from these approaches including market localization, human resource localization, and research and development localization. Sanofi - Aventis through a series of public relations activities constantly to establish a good corporate image and visibility in order to obtain the support of the Chinese Government. At the same time, it continues to integrate into the Chinese national culture, which in order to reduce disparities and promote the development of the company. Such as the localization of public relations, in 2006 it in cooperation with the Chinese Ministry of Health to implement a four-year Diabetes Prevention Project, including medical personnel training projects in 18 provinces in China. Public health and liver disease in China have its own particularity, so Sanofi- Aventis also did product portfolio program in China. So Internal medicine medicine for the treatment of various liver diseases and influenza vaccine are produced in production plant in China. Implementation of business localization in China able to take full advantage of the Chinese market, pr
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