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Strategic Marketing Approach for Ricoh Asia Industry Ltd.-理光亚实业有限公司战略营销方法

论文作者:英语论文论文属性:本科毕业论文 Thesis登出时间:2014-04-01编辑:caribany点击率:3699

论文字数:3856论文编号:org201404011024301849语种:英语论文 English地区:英国价格:免费论文

关键词:Strategic Marketing Approach战略营销方法human resource人力资源equal employment

摘要:本文提供了理光在世界上的战略方法,特别是对于其营销和研发部门。This paper has provided a strategic approach of Ricoh in the world, especially for its marketing and R&D department.

Strategic Marketing Approach for Ricoh Asia Industry Ltd.

理光亚实业有限公司战略营销方法


Executive Summary

执行摘要


This paper will focus on evaluating the performance of Ricoh Asia Industry Ltd. in order to provide guidelines for Ricoh to develop an effective evaluation mode that complies with its principles of corporate policies. Generally, it will take operational and strategic responsibility for the running of sales function within Ricoh.

本文将重点评估,提供理光指引,以建立有效的评价模式,符合公司政策的原则,理光亚实业有限公司的表现。一般情况下,才能够在理光的销售功能范围内运行业务和履行战略的责任。


1.Company Background

1.公司背景


Ricoh Asia Industry Ltd. is one joint venture of Japanese Ricoh Company Ltd. in China, which was established in 1991 to produce copiers and laser printers for customers’ business activities. Since the company has put itself into operation, the production and size of this organization have increased significantly to position Ricoh in a competitive way, which leaded the company to a core place of copiers designing, producing and selling market.

理光实业有限公司是日本理光株式会社在中国的一家合资企业,成立于1991年,从事为客户生产复印机和激光打印机的商业活动。由于该公司已经把自己投入运行,该组织在竞争激烈的情况下产量和规模显著增加,该公司含铅复印机设计是理光,生产和销售市场的核心部分。


2.Factors Lead to Changes

2.导致改变的因素


2.1 Internal Factors

2.1内部因素


Considering Ricoh’s current human resource (HR) policies, equal employment opportunity and treatment is the principle of implementing other HR regulations; additionally, a five-day working week, annual leave, all kinds of legal holidays, four pensions and commercial insurance have been carried out for the employees. According to the company’s previous appraisal system, basic salary for manufacturing staffs is RMB900 per month. However, as mentioned in the new evaluation pattern, only if the employees get grade A, which is such a great challenge for them, the basic salary will be offered in the initial level. Accordingly, as reported by Nanfang Dushi Daily on 27th December 2007, more than 1000 employees of this company struck for a better evaluation system.

考虑到理光目前的人力资源(HR)政策,平等就业机会和待遇是实现其他人力资源法规的原则;此外,五天的工作周,年假,各类法定节假日,四养老金和商业保险的已进行出的员工。据该公司以前的考核制度,对生产员工的基本工资是每月人民币900元。然而,正如在新的评估模式,只有当员工获得A级,这对他们来说是这样一个伟大的挑战,底薪会提供在最初的水平。因此,据报道,南方都市报2007年12月27日1000多名员工该公司达成一个更好的评价体系。


Moreover, Ricoh Asia Industry Ltd. is a global corporation that makes contributions to customers for improving their productivity and knowledge creation; the company insists on the principle of treating employees fairly and also requires high qualifications of Ricoh people. The future strategic planning has been expected to bring in an appropriate assessment mechanism that is acceptable and convincing in retaining talents.
  
2.2 External Factors
According to Ricoh's Annual Report, the company's main objective is to maintain its leading position in relevant industry as well as keeping advanced in products innovations. With regard to Ricoh's recent stressed strategies, the acquisition of new members and increased delivery of products and soluti论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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