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论文题目：Marketing
论文语言：英语论文 English
论文专业：International Business and Management
字数：1000字
学校国家：英国
是否有数据处理要求：否
您的学校：布拉德福德大学
论文用于：Master assignment 硕士课程作业

Q1a 

PGI has conducted a number of interviews to investigate the possibility of introducing a new general Insurance policy. The company has asked for your help in analysing this interview data. You are required to carry out a process of data reduction on this interview data using any appropriate method of your choosing (you may wish to consider using the “large sheet of paper” method).  (15%)

“large sheet of paper” data reduction： 

Interviewee(s)：
1
2
3
4
5
6

/Question(s)：
Male 46 yrs old
Female, 56 yrs old
Male, 23 yrs old
Female, 23yrs old
Male, 63 yrs old
Female,
43yrs old

1 - Would you be prepared to buy a household contents policy?
yes
no
yes
Most probably
yes
no

2 - What would you expect to find in a household contents policy?
insured 
insured
insured
insured
insured
insured

3 - What features do you think are important?
accidental insurance cover
accidental insurance cover
accidental insurance cover
accidental insurance cover
accidental insurance cover
accidental insurance cover

4 - What features do you think are unimportant?
replacement product thing, nor those robotic voices
No hidden policies
frills they keep in policy 
'ware and tear' reduction
telephone answering systems
exclusions

5 - Where would you find information about household content policies?
TV, news papers
TV
internet broker
TV, radio, newspapers and the net adverts.
shop steward
local insurance broker

From our Marketing Analysis of PGI we found that the majority of the interviews are eager to buy a household contents policy and hoped that it's necessary for them to have a series of accidental coverage policies without any hidden policies. From their opinions, insurance is bought so that they can avoid some possible risks in the future. Through insurance, a person buys security and protection because it is a mode of economical insurance that if any accident occurs, then the loss does not affect health or property of the person.
And from the interviews, we also know that insurance cover many aspects, from life to medical to general such as residential,commercial property, natural incidents, burglary, and so on. And Insurance can be defined as the process of reimbursing or protecting a person from accidental risk of losses by financial means, in return for slightly small, normal payments to insurance company.

Q1b

What advice could you give PGI about promoting to these customers?  (15%)

Promoting PGI to these customers is an ongoing challenge in the current society, whether you're just starting out or have been in business for years, There are two pieces of advice to improve the promoting of PGI below.
Firstly, offer them more Knowledge about insurance. Buil本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。