英语论文网

Marketing is quite knowledge of how to discover, create and deliver value to meet certain target market demand, and then obtain profits for an enterprise. Marketing is introduced to identify the unsatisfied requirements of the targeted customers, help in prediction the scale and potential profit of the target market, and find out the most suitable way for the enterprise to enter the market with the suitable product. (Lacohee et al., (2006)) To certain extend, the management of the marketing could be considered to be the ultimate goal and strategic objective of the company. From the company viewpoint, marketing functions is to ensure that the customer and consumer to become the enterprise the central link and guide the enterprise in decision-making. (Wu, (2009))

营销是如何发现，创造和交付价值以满足一定目标市场的需求，进而为企业获取利润。营销是为了确定目标客户的未满意要求，帮助预测规模和目标市场的潜在利润，并为企业进入市场与合适的产品找出最适合的方式。（Lacohee等人，（2006））在一定程度上，营销的管理可以被认为是公司战略目标的最终目标。从公司的角度来看，营销职能是保证客户和消费者成为企业的中心环节，并指导企业决策。（吴，（2009））

When a company breaks through the market, and gets a certain amount of coverage of market, the company would be eager to sustain its shares and attempt to achieve an increase, the marketing is suppose to lead the sustainability of improvement of both the profits and awareness. (Butcher and Sparks, (2002))And in the fierce competition in the modern market, the sustainability of the marketing comes to draw the attention of the marketers and the managers. The concept of sustainability marketing was brought out in the 90s’ of the 20th century, and was meant to be the marketing strategy coincident with the sustainability of economic development, and support the marketing which emphasize long-term interests and sustainable development in both market and the development of the company, along with the human civilization. Basically speaking, there are two classes of the sustainability, which are maintain of the current clients, and the continuous increase in the market shares.
当一家公司突破了市场，获得了一定的市场覆盖范围，公司一定会渴望维持其股份，并尝试实现同比增长，营销是假设导致改善双方的利润和知名度的可持续性。（Butcher and Sparks，（2002）），并在竞争激烈的现代市场，营销的可持续性来引起营销人员和管理人员的注意。可持续性营销的概念在20世纪90年代“提出，以及本来是经济发展的可持续性一致的营销策略，并支持其强调在这两个市场的长远利益和可持续发展的营销公司的发展伴随着人类的文明。从根本上说，有两种可持续性，保持现有客户，并不断增加市场份额。

The most typical example in the case for the sustainability of marketing is the strategy of the membership. It can be easily find in normal lives. For example, when one goes to the checkout counter to pay the bill in Wal-Mart, the cashier would always ask, “Do you have a membership card?” Such things happens when one hanging out for dinner in a restaurant, going to the gym, facial, vehicle cleaning and nearly each corner of normal life. And such things happen at a much higher frequency nowadays than 20 years before, especially in those industries with huge amount of information. (Chandrashekaran et al.,( 2007))And such strategy includes the forms of the coupon, retail vouchers and something so like. On the other hand, the customers are maintain by the discount that they can enjoy by keeping on favor the shop or the chain stores of the company.

Besides, the sustainabilityof could be get in the form of the product and the services provided by the company. Taking the BMW in the vehicle本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。