英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

Strategic Marketing Approach for Ricoh Asia Industry Ltd.

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-06-10编辑:lzm点击率:3420

论文字数:3990论文编号:org201406102051035478语种:英语论文 English地区:中国价格:免费论文

关键词:Strategic Marketing ApproachRicoh Asia Industry Ltd市场营销策略Decision Making Model外部供应链管理

摘要:This paper has provided a strategic approach of Ricoh in the world, especially for its marketing and R&D department. All in all, the new strategy associated with the company proposed in this essay, should focus the most on "quality of its products" and the "speed and flexibility" to cope with different situations to some extent, which can also be reflected from the key performance indicators.

Strategic Marketing Approach for Ricoh Asia Industry Ltd.


Executive Summary
This paper will focus on evaluating the performance of Ricoh Asia Industry Ltd. in order to provide guidelines for Ricoh to develop an effective evaluation mode that complies with its principles of corporate policies. Generally, it will take operational and strategic responsibility for the running of sales function within Ricoh.


Table of Content

1. Company Background
2. Factors Lead to Changes
2.1 Internal Factors
2.2 External Factors 3. Source of Opportunity for Strategic Advantages
3.1 Services/Products
3.2 Quality
3.3 Volume 4. strategy Formation
4.1.1 Opportunities for Good Well-Being Treatment
4.1.2 Reward and Recognition for Employees
4.1.3 Training and Authentication Process
5. Strategic Tension
6. Content of Strategy
6.1 Purchasing Behavior of Consumers with Demographic and Psychological Variables with Differences and Similarities 6.2 Psychological Variables
6.3 Decision Making Model
6.4 Operation Management
6.5 Supply Chain Management
7. Implementation of Strategy
7.1 HR Adjustment
7.2 Evaluation Mode
7.3 To better understanding the demographic variables of target markets
7.4 Master the psychological variables in purchasing behaviour
7.5 Create new decision models
7.6 Quality
7.7 Speed 7.8 Dependability
7.8.1 Flexibility
7.8.2 Cost
8. Conclusion
9. Reference

 
1.Company Background
Ricoh Asia Industry Ltd. is one joint venture of Japanese Ricoh Company Ltd. in China, which was established in 1991 to produce copiers and laser printers for customers’ business activities. Since the company has put itself into operation, the production and size of this organization have increased significantly to position Ricoh in a competitive way, which leaded the company to a core place of copiers designing, producing and selling market.

2.Factors Lead to Changes
2.1 Internal Factors
Considering Ricoh’s current human resource (HR) policies, equal employment opportunity and treatment is the principle of implementing other HR regulations; additionally, a five-day working week, annual leave, all kinds of legal holidays, four pensions and commercial insurance have been carried out for the employees. According to the company’s previous appraisal system, basic salary for manufacturing staffs is RMB900 per month. However, as mentioned in the new evaluation pattern, only if the employees get grade A, which is such a great challenge for them, the basic salary will be offered in the initial level. Accordingly, as reported by Nanfang Dushi Daily on 27th December 2007, more than 1000 employees of this company struck for a better evaluation system.

Moreover, Ricoh Asia Industry Ltd. is a global corporation that makes contributions to customers for improving their productivity and knowledge creation; the company insists on the principle of treating employees fairly and also requires high qualifications of Ricoh people. The future strategic planning has been expected to bring in an appropriate assessment mechanism that is acceptable and convincing in retaining talents. <论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/9 页首页上一页1234567下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号