英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

The Report of Marketing Principles and Practice

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-06-11编辑:lzm点击率:7668

论文字数:3001论文编号:org201406111612074734语种:英语 English地区:中国价格:免费论文

关键词:Marketing Principlesmarketing environmentmarketing managementtarget market目标市场

摘要:In this report, it analyzes the impact of five elements of the MACRO environment giving examples on marketing of products, and the report analyzed the 7Ps of the blue motion car-- Volkswagen’s new product. And it makes the marketing mix for it.

The Report of Marketing Principles and Practice

Abstract 

The marketing environment stated that the marketing environment is the sum total of the variables and the players which influence the ability of marketing management to successfully develop strategies for its target market. In order to scrutinize the multiplicity of environmental variables that influence marketing management, it is necessary to conduct a meaningful classification of the marketing environment to identify certain trends for further analysis. This report is divided into two parts, including the description of the five elements (economic, legal, technological, social, and environmental elements) of the macro environment giving examples of how each of these elements will influence the marketing of a product/service of my choice over the next five years, and the analysis of services and the extended marketing Mix (7Ps) on a selected service of my choice. This report considers the analysis of marketing environment is beneficial to improve the core competitive ability and increase the marketing share of service and products.


1.0 Section A
This section will focuses on the analysis of the five elements (economic, legal, technological, social, and environmental elements) of the macro environment giving examples of how each of these elements will influence the marketing of a product/service of my choice over the next five years. And the selected case is Mattle which is one of the worlds largest toy manufacturers who product the famous Barbie doll in the world.
1.1 Economic environment 
Economy is the foundation of consuming behavior, so with the good economic condition, people will pay more money to gain enjoying consumption. 
The United States is the worlds largest economies, gross domestic product (GDP) in 2009 to $ 14.27 trillion, ranking first in the world, per capita GDP was 46,443 U.S. dollars, and GDP was 15.83 trillion U.S. dollars and per capita GDP was 50,575 U.S. dollars in 2012. The U.S. economy, capitalist and mixed economies; most of the micro-economic decisions made by companies and private enterprises; The government set the legal, fiscal policy, monetary policy on economic macro-control, and provide a considerable portion of funding and services in the field of basic research and Education, public health, social security, savings and insurance.
However, the U.S. economy is still the worlds largest gross domestic product (GDP). So the Mattle has good economic marketing environment in the United States, and the good economic environment will influence the marketing activities turn toward the optimistic direction. 
1.2 Legal environment
The impact of policies on the marketing environment is to work through government policies, laws and regulations, and other restrictive measures (Alonzo, 1999); legal environment refers to the relevant laws and regulations of enterprises engaged in international marketing.
In the 1980s, the U.S. government to promote exports to constantly adjust the foreign trade strategy and foreign trade policy. On the one hand the use of anti-dumping and countervailing duty law to restrict imports and protect domestic industries; the other hand, directly or indirectly using various means to support exports, such as the use of subsidies, tax incentives, technical assistance 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/6 页首页上一页123456下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非