英语论文网

uropean Football Championship. In modern society, it is fact that more and more people begin to fall in love with sports (Nike). Not only the feeling which is brought by the TV programs or advertisements, but also the self interest and motivation on the sports (Nike). Firstly, wearing Nike will make people realized themselves have join into the sports. Nike seems to be a high involvement product for people to purchase and participate. When people are wearing Nike, they can definitely enjoy the feeling of high quality of Nike’s products, such as comfortable, breathable and security. Teenagers buy Nike that will have the chance to meet their idol superstar and also can make interaction with the famous player. These experiences will encourage teenagers to build the right attitudes in their life and study hard. Adults buy Nike are really helpful for them to relax or have a rest. Wearing Nike to be a team or play with you friends, roommates and colleagues, these activities will help adults to get rid of the pressures and build more relationships with each other through the sports. Nike has become a famous tool for people to enjoy the quality of activities, establish the correct attitudes, reduce the pressures and make more friends in their life.

Nike is the expert of sports’ equipment

Because Nike is the expert of sports’ equipment, there are many aspects of advantages that attract people to buy Nike products:

Firstly, Nike has a perfect quality of wearing. No matter what sports you do, Nike always let people experience the most comfortable feeling. It is worth mentioning the air series, aimed at people’s sweating in sports, it can let clothes and shoes breathe freely

Creativity for individual is the second advantage of Nike products. Each season of new products are designed to cater to the needs of the market. Such as the Air Max series, it has been particularly offered for the running people. In order to accord with the current events, Nike usually makes some memorial clothing or shoes with totem, such as the Beijing Olympics and the 2010 World Cup.

Technical innovation is the most important part of Nike’s development. Nike team also tries their best to reform their techniques. Through the experiments, Nike team can provide the new techniques or skills into the new products. For example, new Nike basketball shoes which have super air cushion, let athletes can jump higher than before.

To be trendy is another benefit that Nike brings to people. With the sports events held in the world, the perception of many people have been transferred, from passive watching to active participating. Now people have perceived that participating into the sports is a useful way for self identity. Following the celebrity effect, many people get to know who are they and build the self-confidence or dream when they make interaction with the superstars or outstanding players.

Finally, Nike also offers the diversified products which contain apparel, footwear, equipment and other relative products. These merchandises usually cover different kinds of sports, such as basketball, football, soccer, running, skateboarding, golf, cycling and softball. Nike reaches every aspect of a matter. Let us quote a classic sentence from Nike: “Nothing is impossible!” 

Reasons of Nike purchasing and decision making

本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。