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澳大利亚市场营销留学生论文

论文作者:英语论文论文属性:作业 Assignment登出时间:2014-08-25编辑:yangcheng点击率:11506

论文字数:4086论文编号:org201408242306121767语种:英语 English地区:澳大利亚价格:免费论文

关键词:澳大利亚市场营销留学生论文澳洲论文价格歧视Woolworths和Coles

摘要:在这篇留学生论文中,我会探讨两大澳大利亚超市:Woolworths和Coles。并且找出这两个超市之间是否有任何联系会导致一个寡头垄断政策或者彼此之间的竞争。如果任何一个寡头垄断行为被确认了,那很有很可能是表明主要的超市在澳大利亚一些消费体中实行着不同的价格政策。

Price Discrimination In Australias Leading Supermarkets

澳大利亚顶级超市的价格歧视

 

在这篇论文中,我会探讨两大澳大利亚超市:WoolworthsColes。并且找出这两个超市之间是否有任何联系会导致一个寡头垄断政策或者彼此之间的竞争。如果任何一个寡头垄断行为被确认了,那很有很可能是表明主要的超市在澳大利亚一些消费体中实行着不同的价格政策。因此如果这种行为在产生,我已经在澳大利亚的不同的WoolworthsColes超市中进行了调查和对选定的产品价格调查,看看是否有由于超市的位置,根据城市限制区域他们工作地点而导致的任何的价格歧视。这些超市在三个不同的限制区域内运营着:城市,郊区和乡下。它们决定了城市受限成都和消费者类型。调查应该显示在每个限制区域内价格是不同的。因此我们不难得出超市是实行价格歧视的。

 

Abstract.

 

In this essay I will explore Two of Australia’s major supermarkets; Woolworths and Coles and to find out if there any connections between the two supermarkets that would lead to an oligopolistic strategy or competition between the two. If any Oligopolistic behaviour is identified, it is possible that the Major Supermarkets are charging different prices around Australia at certain consumer groups. So if this behaviour is occurring; I have conducted surveys and investigations of prices on chosen products in different Woolworths and Coles Supermarkets around Australia to see if there is any price discrimination due to the location of the Supermarkets and depending in which city limit they are operating in. These Supermarkets operate in three different limits which are: Urban, suburbs and Rural, depending on the city limit and consumer profile, the investigation should show prices are different in each limit. Thus the Supermarkets are Price discriminating.

 

In conclusion what limitations faced in the gathering the evidence for the essay to back up the question and exploring whether the title is supported by the evidence in proving if the Two Major Supermarkets in Australia are price discriminating. Also exploring a possible new area for research that can be conducted in order to help support the argument of the title and help identify key characteristics of dominating firm(s) in a particular market. .

 

Introduction.

 

The food and grocery industry provides the Australian economy with a range of food and grocery products such as, fresh produce, dairy products, flour and cereal product, bakery products, confectionary etc. The industry produces a $50 billion turnover per annum; making it Australia’s largest manufacturing sector. Supermarkets are the main tool for this industry to allow their consumers access the vast range of products available on the markets. Major Supermarket chains are drastically increasing their range of services far beyond customary food distribution by adding food services, such as deli, bakery departments and eateries that capitalizes on the growth of food away from home as well as nonfood services such as pharmacies and banks that combine one-stop shopping convenience and time-saving features. The latter is also a strategic response to increasing competition from a group of merchandisers and big-论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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