英语论文网

本文是一篇英国留学生毕业论文，这篇文章主要为读者介绍了灰色行业市场状况，包括消费者的定位、市场功能、市场价格结构等，并结合具体行业浅析了灰色市场营销方式的重要性，分析了灰色营销方式的优缺点，探索了灰色市场今后的发展，希望通过这篇文章可以帮助大家写好一篇优秀的英国毕业论文。

Future

ABSTRACT

The research work has presented an enlarged view of the operation within the grey markets, their functioning, pricing structure, the customer base & lastly the arguments in favour, thereby evaluating -‘Can grey be good?'

It has also focussed on grey markets- as a subject of annoyance for the IT players & OEMs. Counter-arguments & hostile measures adopted to combat grey goods have also been the point of discussion.

Overall, this piece of research is being successful in presenting a balanced view of the goods & the bads of the grey industry from the perspective of industry players', grey entrepreneurs' as well as consumers'.

INTRODUCTION

1.1 AIMS

- To obtain information & insights about grey Marketing activities within the software industry.

With the help of Journals, case studies & secondary research activities shed light on the present scenario of the grey markets (consumer targeting & inclination, pricing etc). The pros & cons of grey marketing shall also be presented to have an equalised view.

- To know what are the hostile measures adopted by firms to prevent grey activities.

Present cases to depict the preventive measures adopted by firms like HP & Microsoft to combat grey market products. The paper also focuses on the initiatives adopted by independent agencies such as AGMA & BSA towards grey market activities.

- Market Penetration & Grey Markets

Can grey market ever be an alternative to market penetration? If yes, to which extent can it be possible? In addition, understanding the concept of ‘free riding' as a way for market penetration, as mentioned in the Journal of Business Venturing (Vol 4).

- To evaluate: Can grey ever be good?

Based on the research undertaken, evaluating & thereby concluding the positives & negatives of grey markets. Should they be encouraged? Can they boost an economic scenario of a country? & lastly how effective can they be in increasing sales of a product?

1.2 OBJECTIVES

The methodology that is to be adopted for fulfilment of the above aims is as under:

- Journals, Newsweekly, Internet (secondary research) along with white papers provided by firms shall be the main sources of information for this research.

- Primary data obtained through interviewing shall be the most vital aspect (it shall be considering not only the consumer perspective towards grey markets & its products, but also of dealers operating within this arena).

- & finally, the crux of the research (insights, analysis & evaluatio本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。