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尽管你的公司在全国范围内可以取得成功，你必须承认你的海外创业的成功需要几个关键的因素。其中一个要求就是你得深入研究到文化环境中去，无论它多么的受欢迎，你都希望推出自己的产品，并认为它可能是必不可少的。在过去，一些国家巨头也碰过壁，当他们想方设法进入外国企业或者推出新的市场革命，原因是他们在国土边境的另一边遇到的文化差异。另一个防止在国际市场中失败的方法就是对这个国家过去的经济进行仔细深入的研究考察，这其中可能有很多公司蓬勃发展。除了先前的措施，最好先确保你的产品可以自然地融合到消费者的消费习惯中去。总的来说，细致的市场研究与耐心往往是你在外国土地上取得成功而要走的道路。

The Challenges of International Marketing

Abstract

Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders. Another way of preventing a flop on an international market is to carefully study the economical past of this country, which might differ quite a bit from the one the company flourished in. In addition to the previous precautions, it Would be advise to make sure that your product will blend seamlessly within the spending habits of the consumers. Overall, meticulous market studies and patience often constitute the way to success on a foreign soil.

The Challenges of International Marketing

Despite the facts that many of the most powerful markets on the planet operate within the capitalistic principle of free trade. Despite the fact that Western Europe is now border-free within its bounds and uses the same common currency. And despite the fact that the USSR ‘s Iron Curtain has fallen more than a decade ago, the people of this world have never expressed their need to belong to a national identity as much as they do today. In response to international organized terrorism, mass media and political pressure, the average consumer today is looking for security, truth, and for a product tailored to his need. A product that reflects the international society we live in today but also carries the cultural identity of the consumer buying it. Or at least carries one that can be compatible with it.

One suiting example of a company of international caliber tailoring its marketing campaign to the local population would be mentioning the producer of computer hardware and software IBM. 'IBM ads used in France feature IBM employees whose names and faces give the impression that they are Europeans hired by IBM to service the needs of other Europeans'(Martin, as cited in the Journal of Language for International Business, 2005, 16(1) pp. 76-96). Only trough this genuine effort to identify with the local consumers could a company such as IBM being able to successfully blend in within the market's landscape.

Unlike IBM, some other worldly known companies have fallen victim to their image and had to spend some substantial amount of time and money correcting that i本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。