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市场营销和会计之间的联系

在本文中，我将讨论营销和会计之间的联系，我是一个营销/会计专业的毕业生。会计业务和营销之间有着非常大的关系。营销业务是不应该忽视的，对业务来说很多时候营销是有益的而非有害的。

这是绝对真实的，所有的企业，包括专业服务公司，都需要在市场上脱颖而出。这是通过创建一个引人注目的消息，区别竞争者完成。想象一下这样的场景：你可以关闭一个额外的275000美元的收入，在短短的一天内。而在同一天，你会发现价值超过500000美元的额外收入的机会。这可能需要一些规划和一些艰苦的工作，但它是可能的。事实上，圣安东尼奥基础商业计算机系统公司的总裁克拉克黑利就是通过控股公司的年度用户大会做到这点的。虽然黑利认为所有的营销活动具有一定的参考价值，“这个事件是最显著有效的是用户大会。”每一个客户会议的成本约为10000美元，并需要二外超过200小时来进行内容开发与规划。然而，该公司在新业务关闭了这里每个用户大概150000美元业务。

Link Between Marketing and Accounting

In this paper I will be discussing the link between marketing and accounting as I am a marketing/accounting major. There are many connections between the accounting business and marketing. The marketing business is something that should not be overseen and many times is more helpful and detrimental to a business.

It is absolutely true that all businesses, including professional service firms, need to distinguish themselves in their marketplace. This is accomplished by creating a compelling message that differentiates the firm from its competitors. Imagine this scenario: You could close an additional $275,000 in revenue in just one day. And on that same day, you could identify over $500,000 worth of additional revenue opportunities. It might take a little planning and some hard work, but it's possible. In fact, Clark Haley, president of San Antonio-based Business Computer Systems, did just that by holding the company's annual user conference. Although Haley feels that all marketing efforts have some value, 'the event that is the most measurably effective is the user conference.' Each client conference costs about $10,000 and demands more than 200 plus man-hours for developing content and planning. However, the firm closes $150,000 in new business from each one. (Caragher)

Public accounting firms that want to advance to the next level, becoming and remaining profitable, are adopting many of the proven concepts that have worked so well in corporate America. This includes recognizing and embracing the importance of structured, integrated marketing efforts.

Marketing is critical to the success of every business. Unfortunately, many businesses discount the effect it can have, and they forego their marketing efforts for other activities. Or they make one or more of these mistakes, and their marketing efforts become ineffective. Perhaps this is why nine out of 10 businesses end in failure.

Effectively communicating the firm's distinctive capabilities, its special skills and hard-to-duplicate expertise, is one of the key roles that accounting marketers play today. In a world of intangibles, marketing can take the firm further than ever before, helping contribute to the firm's growth by reinforcing the brand, position, and image that separates it from the competition. Marketing accomplishes this by creating and implementing a balanced strategy that integrates a variety of tactics like, research capabilities, planning/execution, and working together. Preliminary market research enables today's firms to make informed decisions, helping them assess obstacles, challenges, and opportunities as well as analyzing the firm's personality and culture, goals, strengths, and weaknesses while reviewing the available resources and skills.

The marketer cannot succeed if working a