Executive summary执行摘要
本报告的主要目的是对外商投资企业的投资给予合理的建议。本报告将目标市场设定为中国市场。随着企业国际化的发展,跨国公司必然要面对文化差异。本报告认为,正确认识这些文化差异和积极的管理是跨国公司成功运作的关键。
The main purpose of this report is to give some reasonable proposals of the investing in a foreign country for the given company. This report sets the target market as the Chinese market. With the internationalization of the business, the transnational corporations will inevitably have to face cultural differences. This report argues that a correct understanding of these cultural differences and positive management is the key to successful operation of multinational company.
通过对英国和中国文化差异的分析,得出了两国在文化上有相当大的差异。的跨文化管理策略的本土化应实施减少文化差异,达到跨国经营的成功。在企业营销和人力资源管理中,这一企业面临的宏观环境所带来的一些问题。Through the analysis of cultural differences between the UK and China, it is concluded that there are considerable differences of the two countries in culture. Indigenization of the cross-cultural management
strategy should be implemented to reduce the cultural differences and to reach the success of the transnational operation. In business
Marketing and human resources management, this enterprise will be confronted with some problems caused by the macro-environment.
Table of contents目录
执行总结1
1引言3
2英国和中国的文化差异3
2.1个理由选择中国作为目标市场3
4分析文化差异2.2
功率距离4
不确定性规避5
男性与女性的5
个人主义与集体主义5
儒家的活力6
2.3建议减少文化问题6
关于企业文化的建议6
外部环境的建议7
3跨国经营过程中的7个营销问题
3.1营销问题7
缺乏正确的国际营销理念8
对目标市场不充分的研究8
不正确的市场准入模式8
国际营销组合策略效率低下8
国际市场营销管理标准不高8
3.2成功营销的建议9
人力资源管理的4个问题10
4.1人力资源管理问题10
人员编制问题11
员工培训问题11
人事考核与激励问题11
薪酬问题12
4.2关于人力资源管理的建议12
5结论13
6建议14
参考文献15
Executive summary 1
1.0 Introduction 3
2.0 Cultural differences between the UK and China 3
2.1 Reasons to choose China as the target market 3
2.2 Analysis of the cultural differences 4
Power distance 4
Uncertainty avoidance 5
Masculinity vs. femininity 5
Individualism vs. collectivism 5
Confucian dynamism 6
2.3 Suggestions to minimize the cultural problems 6
Suggestions on the corporate culture 6
Suggestions on the external environment 7
3.0 Marketing issues during transnational operation 7
3.1 Marketing issues 7
Lack proper international marketing concept 8
Not sufficient research to the target market 8
Incorrect mode of market access 8
International marketing mix strategy of inefficiency 8
International marketing management standard is not high 8
3.2 Recommendations on successful marketing 9
4.0 Issues on human resource management 10
4.1 Human resource management issues 10
Staffing issues 11
Staff training issues 11
Personnel evaluation and incentive issues 11
Remuneration issues 12
4.2 Recommendations on human resource management 12
5.0 Conclusions 13
6.0 Recommendations 14
References 15
1.0 Introduction介绍
With rapid economic development in the 21st century, different countries should have communication and mutual cooperation, and the 'a national economy
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