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Marketing Essay范文:垄断市场的特点

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-12-29编辑:cinq点击率:7562

论文字数:3000论文编号:org201612291532327688语种:英语 English地区:美国价格:免费论文

关键词:垄断市场营销Essay范文

摘要:本文是留学生Marketing Essay范文,主要内容是讲述关于垄断市场的界定,并且给出几个例子来分析垄断市场的具体特征

在这个问题上,我们要清楚界定垄断和给它的几个例子。那么找出垄断的特征,这是一个卖方和大量的买家,没有接近的替代,限制进入新公司与登广告。在那之后,我们正在讨论的垄断,这是自然垄断和法定垄断类型,这些都是两类障碍。可以作为政府创造的垄断,还提到合法垄断。在这种情况下,我们会详细讨论在两种类型的垄断。我们已经讨论和提供各种图为更进一步的了解。

垄断的定义——Definition of Monopoly

垄断是一种市场结构是一个单一卖方和大量的买家和卖产品或可以说它是一种情况中的单个公司或集团拥有所有或几乎所有给定类型的产品或服务的市场,所以通过定义知,没有替代和有一个高的进入和退出障碍。


For examples in monopoly market are electricity, water service, cable television, local telephone services and many more. If we are using water service that only can go to is Indah Water Konsortium Sdn Bhd, so Indah water Konsortium Sdn Bhd is a monopoly because only the place to giving to subscribe the home water service. Another hands, monopoly is a market containing a single firm, in such instances where a single firm holds monopoly power, so the company will typically be forced to divest its assets. Antimonopoly regulation protects free markets from being dominated by a single entity. So for another example of monopoly that is the TNB (Tenaga National Berhad) Sdn Bhn, this is a only company to develop, operate and maintain TNB's portfolio of power generating units and provide the electric service to us. That is also the only place provide the electric to us so we are just only to subscribing this company for our home electric service.


垄断市场的特征——Characteristics of Monopoly Market

First of the characteristic is that one seller and large number of buyers, this is the monopoly enterprise existence when there is only one seller of a product and it is only the firm that in the industry selling a product which has no close substitution. Monopoly market is the place where the monopoly enterprise operates so basically there are no different between a firm and an industry in monopoly as there only one seller. A monopolist is a price maker since there is one seller or producer and it has the market power to control over the price.

Second is no close substitution. No close substitution that is monopoly enterprise would like to sell a product which has no close substitute. It's the consumers and buyers could not find any substitute for the product. For example, water supply from local public utility which has no close substitution, but if the buyer can find any substitution of water service so that is no more in monopoly.

Thirdly is the restriction of entry of new firms. It is in a monopoly market, there are strict barriers to the entry of new firm. The barriers to entry are natural or legal restrictions that restrict the entry of new firms into the industry. A monopolist faces no competition because of barriers of entry. Example for the barriers to entry, that's limit pricing, firms may adopt predatory pricing policies by lowering prices to a level that would force any new entrants to operate at a loss.

Fourthly is advertising, it is advertising in monopoly market depends on the products sold. That is to developing consumer loyalty by establishing branded products can make successful entry into the market by new firms much more expensive and this is also particularly important in markets such as cosmetics, confectionery and the motor car industry. For the local public unities such as home phone service, water service and electricity don't need to make advertisement by the monopolist since the consumers know from where to obtain the product.

垄断的类型——Types of Monopolies

Natural Monopoly
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