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Marketing Essay范文:塔塔集团的市场分析

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2017-03-23编辑:cinq点击率:2559

论文字数:2000论文编号:org201703230950373688语种:英语论文 English地区:英国价格:免费论文

关键词:市场分析Marketing Essay代写Essay

摘要:本文是留学生Marketing Essay范文,主要是研究和分析塔塔集团的市场营销,及其全球扩张战略。

Marketing Essay范文:塔塔集团的市场分析
A Marketing Analysis of Tata Group


Source problems
Tata group uses the global expansion strategy to bring his group into a global market. As a result of becoming one of the world’s largest businesses, Tata has expanded into multiple businesses through acquisition of the automotive, telecom, power, mining, steel, hotel industries, chemical industries, etc. The fundamental problem is the diversification of businesses in different market that operate for over 100 companies in more than 80 countries. Thereupon, the biggest challenges faced by Tata Group are the continuum of recruiting talented individuals and retaining traditional value system while increasing the management bandwidth and carry the same ethical principal in the 21st century global competition.

Secondary problems
Short term

Diversification of businesses
Tata’s group has grown too broad of its investments and businesses through mergers and acquisition (Luthans, Fred & Doh, 2009). The diversification of the businesses over different countries would result the group to have a problem regarding working environment and national cultural difference of each individual market where the acquisition takes place.

Continuation of CSR and sustainability of business during economy recession
Promoting Corporate Social Responsibility (CSR) is a mission to the group which was developed by Tata’s great grandfather, Jamsetji Tata. To sustain business while promoting corporate social responsibility culture would remain a challenge for Tata Group. It will be a difficult situation for Tata Group to decide between fulfilling the mission and sustaining its businesses during an economy slowdown especially there is $7.4 billion in debt.

Long term

Lack of successor after retirement of Ratan Tata
Ratan who is single and childless could even be the last Tata to oversee the group. He hasn’t titled a successor after he retires from Tata. The problem would be the lack of a successor for his position.

Organization structure
The diversification of its investments and businesses in different regions has led to insufficiency of the central system. There is a scarcity in the centrally focused objective of the group. Accordingly, eccentric structure gives individual companies a way to handle new opportunities and threats.

Struggles with owning Corus
Acquisition of Corus, an Anglo-Dutch steel firm which is four times larger than its size and the largest steel producer in the U.K. Post-acquisition issues faced by Tata Steel with $7.4 billion of debts and higher-cost operations of Corus will weaken its profit margins as well as cross-cultural issues.

Tata Group is managing nearly 100 companies with 300 subsidiaries in seven broad sectors and operates in more than 80 countries, which is an extremely daunting task. This is a long-term problem towards its diversification of investments and businesses, as there is no common objective. The dilemma arises from the proper management and cultural difference of companies under Tata Group will lead to the challenge of the group.


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2017/3/25 14:14:09

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