cal, financial, economic and society; patterns of purchasing and offering are changed.
The organizations in worldwide business sector are attempting to profit by the favorable circumstances that have been made because of globalization. In this present period of globalization the organizations are attempting to execute progressed innovation so as to expand their core competency and business yields. Because of immense rivalry in worldwide business associations are selecting competitive workers and executing a few extraordinary
Marketing techniques.
The organizations ought to be learned enough about different components of promoting process to exhibit the understanding of overseeing marketing. There are diverse components of marketing process and strategic implementation of these processes, for example, strategic plan for marketing mix implementation, strategies for targeting, segmentation, positioning based on focus and cost effective methodologies.
Market segmentation is used to identify the different segments of consumers with respect to different product line. (Kotler, 2009)Targeting
strategy is used to recognize the target audience for the particular products. Product positioning is used to identify the region in which the products will compete in a market place. These different elements of marketing process are elaborated in this study in order to understand managing marketing.
Dubai is a major and attractive marketing hub and since the developments in Arab nations and Muslim world, opportunities for business investments are growing higher. The global recoveries in 2003 of Dubai, the economic conditions of Dubai region are improved with a growth of GDP. This recovery has led to benefit the housing scheme and real estate business around Dubai where people has a clear change in their life styles. The market changing perspectives of Dubai housing and building schemes are identified in this report with the help of marketing strategies adopted by DAMAC Company. DAMAC Properties introduction and mission is also discussed previously, further the report will discuss about its current marketing details and future marketing plans.
Strategic Implementation: 战略实施:
DAMAC business strategy and objectives are aligned to its vision of leading and creating innovation thus its strategy revolves around the core steps as follows:
Buy: DAMAC identifies the golden opportunities of premium lands and buy the property. It reviews the economic and favorable business opportunities in other countries outside of Dubai.
Create: DAMAC creates a highly valuable and luxurious and innovative lifestyle through its buildings and value added projects.
Sell: It sells the premium quality property while creating business associations and relationships with the leading housing and hotel brands.
Build: DAMAC has built efficient projects through proper utilization of strategic planning, budget controlling and maximizing the profits.
Marketing Mix
Marketing mix of anorganizationis the spine of any organization's promoting system. Each heading association needs to examine the showcasing blend productively keeping in mind the end goal to do the method development (Jobber, 2012)
Product:DAMAC introduces the innovative and luxurious houses and properties. Its projects are alliances of other leading brands such as Paramount Hotels. DAMAC’s pr
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