generation are motivated towards motorcycle.
Threats:
Heavy competition from other competitors and from other international brand i.e. importing of cheap motorcycle from china.
Gradual increase in fuel price, Decrease in car prices, policies and increase in taxes will affect margin for dealer as well as customer.
Improving public transport will have an effect on the automobile sales.
Spare parts are expensive which increases the maintenance cost.
TOWS Matrix Analysis
SWOT and TOWS are acronyms to each other, where as strength and weaknesses comes under internal environment. Opportunities and threats are comes under the external environment. But for practical study, TOWS describes internal environment and SWOT describes external environment.
Strength:
TVS is International player with brand equity and plays important role in Indian two wheeler markets.
Excellent R&D work of products and different products in various segments like moped, motor cycle and scooter. These differences make attraction to people from different age.
TVS had wide spread distribution network and numerous service centers which make easy for people.
TVS groups have more than 15 million customers and knowledgeable, experienced, skilled 40,000 employees.
Advertising with brand ambassadors and attracting people with more promotional activities.
Products with low price, fuel economy, less emission and excellent design when compared to other company.
Weaknesses:
Even though exporting to various countries, it is not globally recognizable brand.
Fail to cover premium segment bikes and their segments are only for middle class customers.
Opportunities:
One of the fastest growing segments in India is automobile segment.
Export is limited and untouched international market.
More movement in higher-end model and more young generation are motivated towards motorcycle.
SO
TVS had unbeatable sales in moped and scooter. (S1O1)
They had 3500 dealer for making sales and giving excellent service to customers.
TVS maintains its brand image by designing products for all customers from low income to high income people. (S4O3)
Employed more engineers in R&D to bring their designing performance and development in all categories.
TVS has ratio in debt equity is 0.1.
WO
Even though it is not globally recognized, TVS made an excellent land mark in India. (W1O2)
TVS need more concentration in premium vehicles because sales of premium vehicles are growing in recent years. (W2O3)
Market share is reducing when compared to last few years.
Threats:
Heavy competition from other competitors and from other international brand i.e. importing of cheap motorcycle from china.
Gradual increase in fuel price, policies and increase in taxes will affect margin for dealer as well as customer.
Improving public transport will have an effect on the automobile sales.
Spare parts are costlier.
ST
Automobile is one of the growing sectors in the world, so it is golden opportunity to come forward in global market. (S1T1)
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