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An Analysis of Marketing Strategy on International Youth Hostel in China

论文作者:英国论文论文属性:调研报告 Research Proposal登出时间:2012-06-11编辑:tinkle点击率:3695

论文字数:2834论文编号:org201206112156259243语种:英语 English地区:英国价格:$ 22

关键词:Marketing StrategyMarketing research proposalresearch proposal

摘要:Marketing research proposal围绕customer value 和post modern marketing 来写的。

论文题目:proposal
论文语言:英语论文 English
论文专业:MBA
字数:2500
学校国家:英国 U.K.
是否有数据处理要求:否
您的学校:newport university不是名校
论文用于:Master Research Proposal 硕士开题报告
补充要求和说明:
专业是marketing MBA, 毕业论文选个公司围绕customer value 和post modern marketing 来写的,所以proposal最好也是围绕这个来写计划和选择学术理论。引用10+。按照我附件传的要求写

 

Title
An Analysis of Marketing Strategy on International Youth Hostel in China

 

Aim
After China’s reform and openness, the hotel has got flourishing development. As a new form, International Youth Hostel in china has grown rapidly. With investigating development status quo of Youth Hostel in china and exploring hostel product characteristics, the aim of dissertation is basing on the theories of custom value and post modern marketing to analyze marketing strategy on International Youth Hostel in China and offer the further advices. 

Objectives
Context
Literature Review
Custom value
Post modern marketing
Literature on context
Research Methodology
Sample
Ethical Consideration & Issues
Time Plan

 

References
Family Hostels 2011 [online]. Available at:  <URL:https://www.hihostels.com/web/family.en.htm> Last accessed on 22 July 2011.

General Situation of Youth Hostels in China 2011 [online]. Available at: <URL: https://www.yhachina.com/topic.php?channelID=1&topicID=28> Last accessed on 22 July 2011.

Mona, D. 1984, ‘New Way of Measuring Value’. Executive Report, vol. 12, no. 2, pp. 24-25.

Kotler, P., Garry, M., 2010. Principles of Marketing. UK: Prentice Hall. pp. 136-138.

Woodruff, R. 1997, ‘Customer Value: the Next Source for Competitive Advantage’. Academy of Marketing Science, vol. 25, no. 2, pp. 139-153.

Howard, E. 1996, ‘Measuring Customer Value: Gaining the Strategic Advantage’. Organizational Dynamics, vol. 24, no 3, pp. 63-77.

Zeithmal, A. 1988, ‘Consumer Perceptions of Price, Quality, and Value: A Means—End Model and Synthesis of Evidence’. Marketing, vol. 52, no. 7,pp.222.https://www.51lunwen.org/ResearchProposal/2012/0525/1610546454.html

Desarbo, W. 2001, ‘Customer Value Analysis in a Heterogenous Market’. Marketing Science, vol. 24, no. 4, pp. 21-23.

Thomas, A. 2001, ‘A Methodology for Linking Customer Acquisition to Customer Retention’. Marketing Research, vol. 38, no. 5, pp. 262-268.

Chernev, A., Carpenter, G. 2001, ‘The Role of Market Efficiency Intuitions in Consumer Choice: A case of Compensatory Inference’, Marketing Research, vol. 38, no. 8, pp. 349-361.

Ohmane, K., 1998, ‘Getting Back to Strategy’, Harvard Business Review, vol. 24, no. 11, pp. 37-39.

Vandermerwe, S., 2000, ‘How Increase Value to Customers Improves Business Results’, Sloan Management Review, vol. 12, no. 3, pp. 27-37.
Addis, M. Podesta, S., 2005, ‘Long life to marketing research: a postmodern view’, Marketing, vol. 39, no. 3, pp. 386-413.

Cova, B. Pace, S., 2006, ‘Brand community of convenience products: new forms of customer empowerment-the case my nutella the community’, Marketing, vol. 40, no. 10, pp. 101-105.

Parasuraman, A., 2000, ‘The impact of technology on the quality-value-loyalty chain: A research agenda’, Academy of Marketing Science, vol. 28, no. 1, pp. 168-174.


 


 

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