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国外的品牌形象设计在医药企业中的运用 [2]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-08-22编辑:yangcheng点击率:4308

论文字数:1150论文编号:org201308221017246391语种:英语 English地区:中国价格:免费论文

关键词:医药营销产品视觉效果产品形象营销

摘要:药品品牌形象设计更加重视象征图形的设计,符号是品牌形象传播的最佳载体,是品牌与消费者沟通的高效方式。药品作为一种特殊的销售品,要消除消费者对其的严肃而又畏惧的心理,图形的设计,色彩的运用就起到了至关重要的作用。

d materials through the voice terminal portrait interpretation of SHE, so that has always been old-fashioned pharmacy terminal life immediately, consumers into pharmacies like being in a pink flower cluster. Brand design enables quick digestion dysmenorrhea Bao Shu month epidemic fashion products. In fact, pharmaceutical packaging pharmaceutical Wanxi not do their homework first person before it, CSPC first breakthrough, fruit Wellcome change the past, vitamin supplements ideas medicines route, the VC has done more like lozenges close We live snack foods. Box-type boxed changed from the original type of bottled and cask gum, fruit chewing gum like Viacom VC tablets readily into the bag as easy, convenient and meet the modern philosophy of life. The main elements of the primary visual poster uses a combination of orange and earth, that convey product attributes but also highlight the stone medicine "Global Vitamin Vitamin C expert" positioning. Similarly, the old Tong Ren Tang brand design also has followed the antique style, antique terminal stores in many stores have become a beautiful landscape, consumer exposure to which, every moment can feel the profound Chinese Medicine . And some domestic pharmaceutical companies focus on brand image building, in addition to product packaging, exhibition design booth outside.
Drug design is more emphasis on brand image symbol graphic design, brand symbol is spread best carrier, is the brand efficient way to communicate with consumers. As a special sale of pharmaceutical products, to eliminate the serious and consumers of their psychological fear, graphic design, use of color to play a crucial role.
Three fine calcium gluconate oral solution with a unique blue bottle packaging establish its own brand of style, making three fine blue become unique brand symbols, although the outside of the blue bottle mixed strategy, but the blue has become three fine calcium gluconate oral solution symbol has become an indisputable fact. Another product of the three fine three fine Shuanghuanglian oral, SHL used as summer cold medicine, its packaging they use white and green color, contrast, can attract attention, both white and green gives a cool, calm health associations, and drug treatment Fengreganmao, fever sore throat illness correspond. Most brands on the market today have adopted such shuanghuanglian color packaging. Three fine SHL oral liquid on the use of blue and white as the main color of the packaging, the many green packaging is unique, and the blue is also easy for consumers to associate advertising Broadcaster high rate of three fine calcium gluconate . The same blue glass bottle, with its advertising the word "blue bottle!" For consumers to accept three fine blue bottles of medication is superior to other non-blue bottle of medicine psychological implications.
        
Consumer groups of different ages have different consumer psychology of motivation, usually elderly like deep luxurious, elegant and sober packaging design, so the elderly taking medicines (such as cardiovascular drugs) generally to light gray, light brown to do the background, or strong black and white contrast, etc., without appropriate to the glaring fluorescent colors. The children fanciful, like simple, change, colorful, medication packaging should adopt its crisp, bright colors, such as red, orange and so on. For example, Heino brand Band-Aid (Cartoon) with cart论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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