摘要:The techno-revolution governs the changes in economy. With high rate of change of technology, existing management practices and policies, marketing strategies need to be changed.
ive economy.
Keeping this challenge in mind it was an attempt to rediscover the power of upcoming echnologies of digital revolution in the field of banking sector – the challenges and their impact on future economy.
1.1 Research Question:
Object is to establish healthy relationship with the banks with optimum utilization of IT i.e. e- banking and comparison of services between Public & Private sector banks.
1.2 Period of Study: - The study Period of the project was in the Month of May – July 2002.
1.3 Key objectives can be summarized as:
a). To elucidate the familiarity of the Internet by Bank customers (E-Governance).
b). To understand the use of CRM in the banks.
c). To understand the various aspects of analytic CRM and shows how can be best use to manage the customer life cycle more cost effectively.
1.4 Technological Developments in Banking
Information Technology and the communication networking systems have a crucial bearing on the efficiency of money, capital and foreign exchange markets and have manifold implications for the conduct of monetary policy. In
India, banks as well as other financial entities have entered the world of information technology and computer networking with INFINET. The Indian Financial Network (INFINET), a wide area satellite based network using VSAT technology, was jointly set up by the Reserve Bank and Institute for Development and Research in Banking Technology (IDRBT) at Hyderabad to facilitate connectivity within the financial sector. The network was inaugurated in June 1999. It was established to serve as the communication backbone of the proposed Integrated Payment and Settlement System (IPSS). The Reserve Bank constituted National Payments Council in 1999-2000 to focus on the policy parameters for developing an IPSS with a real time gross settlement (RTGS) system as the core. INFINET initially comprised only the public sector banks was opened up for participation by other categories of members. 26 public sector banks achieved the level of 70 per cent of business captured through computerisation by June 2001.
The Information Technology Act, 2000 has given legal recognition to creation, trans-mission and retention of an electronic (or magnetic) data to be treated as valid proof in a court of law, except in those areas, which continue to be governed by the provisions of the Negotiable Instruments Act, 1881.
1.5 Present level of Computerisation:
Based on the norms worked out by Rangarajan Committee (II), 7827 branches of the Public Sector banks were identified for full branch computerisation up to March 2000. It was found with immense need of existing - computerised branches to be inter – connected in order to provide better services to ustomers. Some of the Banks have started inter-connecting their computerised branches using leased telephone lines or Very Small Aperture Terminals (VSATS), creating better–centralised control and more comprehensive service to customers. As of now, New Private Sector and Foreign Banks have an edge over Public Sector Banks as far as implementation of technological solutions is concerned. However, the latter are in the process of making hu
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