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与CRM&E-G在银行建立客户关系-Building customer relationships with CRM&E-G in Banks [6]

论文作者:www.51lunwen.org论文属性:调研报告 Research Proposal登出时间:2014-03-05编辑:cinq点击率:14354

论文字数:3000论文编号:org201403031614419713语种:中文 Chinese地区:美国价格:免费论文

关键词:Marketing researchMarketing Managemente-Commerce

摘要:The techno-revolution governs the changes in economy. With high rate of change of technology, existing management practices and policies, marketing strategies need to be changed.

mproves customer access.
 Facilitate the offering of more services.
 Increase customer loyalty towards the bank.
 Attract new customers 
 Provide services offered by competitors
 Reduce customer attrition 
 M-banking eliminates visits at ATM’s except for withdrawal and
deposits.
 SMS is the best option can wake anywhere in the world.
 Cost of transactions reduces drastically leads to the better profitability.
 Can promote saving habits even among in children’s.


4. Survey Methodology:

4.1 Sample Collection- Seventeen points questionnaire was designed covering points related to operating and classification of accounts, time consumption to withdraw and deposit the sum in banks, satisfaction about services. Sample inquiry was conducted with sample rate to 200 respondents. Survey also covered about knowledge about e-banking, its uses, security and need of CRM. Data collection was from both primary & secondary sources. Primary data was collected and interpreted by the questionnaire interviews with bank executives and secondary sources included Internet, bank sites, and print media. 


4.2 Sample Analysis- Although various methodology are applicable for the survey but percentile method was found more suitable for concluding research, with that arithmetic mean was also used for the same. 


5. RESULTS AND DISCUSSION:


5.1 Important findings concluded as: -
•  There are about two million registries Internet bank users in India. •  A1 class residents in Metro at least once in a week and 40% of all find it most convents to bank online traffic. 
•  The survey conducted in  Indore characterised as metro city with among 200 respondents consisting of: 
•  Sex ratio 60% were male & 40% female, out of it 48% belong to age group
between 18-27, 26% between 28-37, 18% between 38-47 and 8% above 48 years.
•  68% were having degree in Post graduation, 16% were Graduate and 16%respondents were educated up to higher secondary or below.
•  Occupational pattern distributed, as 22% are businessman, 46% in service,22% student and others are 10%.
•  Among all have access to banks with satisfaction ratio of 98% includingPublic sector, Private sector & Co-operative banks. Data source for co-operative banks was very limited hence it was excluded. 
•  56% are having accounts with public sector banks, 22% in Private sector banks where as 22% operates in both sector banks
•  Overall Customer Satisfaction was analyzed on the basis of account operating by them there was huge difference between public and private sector banks 66% respondents were satisfied and 34% were dissatisfied
with public sector banks, where as 95% were strongly satisfied with the services of Private sector banks.
•  Time required to withdrawn from banks: 44% agreed with less than 15 minutes, 50 % lies between 16-30 minutes, 4% required 30-60 minutes and even 2% required more than 1 hou论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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