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中国与英国客户采用电动汽车的比较研究

论文作者:www.51lunwen.org论文属性:调研报告 Research Proposal登出时间:2016-03-16编辑:cinq点击率:2742

论文字数:1032论文编号:org201603122255275441语种:英语论文 English地区:英国价格:免费论文

关键词:中国英国电动汽车

摘要:如今经济发展作出了很大的进步,一些新兴国家,如印度,中国和俄罗斯。但是,环境问题总是与经济的发展共同成长。

Research problem研究问题


汽车产业无法获得长期的可持续发展,如果只专注于传统汽车产业,并会造成严重的环境问题。尽管一些新的企业甚至世界级的汽车公司特斯拉喜欢哪个积累了研发电动车的丰富经验。即便如此,销售电动车并不像理想的预期。一方面,环境问题的增加驱动用电动车。在另一方面,本研究旨在了解通过在国际环境中的电动车;它可以提供在中国和英国都为决策者一些新的概念和建议。Nowadays economic development has made great progress, some emerging countries, such as India, China and Russia. However, environmental issuesalways grow together with the development of economy.Auto industry cannot get long-term sustainable development if only focus on the traditional auto industry and will cause serious environment issues.Although some new companies even world-class car companies like Teslawhich accumulated rich experience on the research and development electric cars. Even though, the sale of electric car is not as ideal as expected.On the one hand, the increase of environmental problems drives the use of electric cars.On the other hand, this study aims at understanding the adoption of electric vehicles in an international environment; it may provide some new conceptions and recommendations for decision maker in both China and UK.


研究目标和研究问题
有如下发展提出4个研究目标。
1.提供电动车采用了新的认识到中国和英国的消费者。
2.要确定中国和英国消费者的电动车消费分化
3.要确定采用中国和英国消费者之间的电动车的原因。
4.提供电动汽车产业领域对中国和英国的政策制定者一个新的观点。
Research objective and research questions
There are 4 research objectives developed as presented below.

1. To providea newperceptions to Chinese and UK consumers in electric car adoption.
2. To identify the consuming differentiation of the electric vehicles of Chinese and UK consumers 
3. To identify the reasons of adoption of electric vehicles between Chinese and UK consumers.
4. To provide a new view of electric vehicle industry area for policymakersin both China and UK.

Key literature
When customers buy products or services, usually need torecognition and alternatives. Based on consumer behavior making model, the customer will be affected bypsychological factors and sociological factors.Culture, social class and family are the main sociological factorswillinfluence consumer behavior, 
Table 1, reasons ofconsuming differentiation of the electric vehicles of Chinese and UK consumers 
Differences China UK Difference analysis
Government regulation Development of electric vehicles is supported. 
“Made in China 2025”, whichpublished by The State Council is aims at enhancing China’s manufacturing power in the future .
local governments need to promote the policies to develop clean vehicle cars production.
In 2013, the Chinese government released the national new energy subsidy policy to provide incentives of purchasing new energy cars (Marro et al, 2015). Renewable energy needed in the UK.
UK aims to reducing Greenhouse gas emissions by 80% by 2050. 
To ensureeach vehicle and van to be zero emission by 2050 is the vision of UK. On the contrast with UK, the Chinese government is not mature in reducing carbon emissions on the relevant policies of automobile exhaust. 
Infrastructure More charging facilitiesneed to be built in 2014 in china 
More than $16 Billion will be spendon the build charging locations.
There are already 1,500 public charging points and this number is still growing at an increasing speed.
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