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et is expected to be worth $25.0 billion in 2015.

From those online markets, users can download a lot of useful mobile apps. Some are free, but for some of them users have to pay to download to the device. Every year a large number of apps are downloaded. Therefore, it is a big business sector. In this business sector, mobile companies as well as network operators and apps developers are earning a lot of money. To download an app a user uses Internet. He/she loads not only applications, but also games, music and other entertainment materials.

The rapid development of cloud computing has caused the rapid development and subsequently the popularization of audio streaming technologies. Users can realize all the benefit of their use in everyday life, and business is not far behind them. In Russia appeared a start up recently, which claims to be the pioneers in the field of audio streaming mobile apps. Any new product requires market research for its alacrity to accept the product.

And the steps of reaching these goals:

Conduct a literature review of foreign experience to develop research hypotheses;
Carry out some primary data from foreign developers with such kind of functional of mobile app;
Carry out a secondary data using the suitable methods for such study directly;
Analyze the carried data;
To draw a conclusion.
At first it is expected to interview the Russian and foreign developers who have already done such apps. They might have some analyzed data and cases which could help to develop some hypotheses.

As a method of collecting a primary data a questionnaire will be developed with questions based on data collected (see point 2 above). The questions in the questionnaire will seek to test hypotheses from point 1. It is useful enough due to facility to cover a big number of people in short terms.

Data analysis will use the SPSS software. Statistical tests will be run to find out some correlation between some variables to ensure hypotheses were right or not. Also factor analysis will be employed.

After analyzing the collected data, it is expected to provide the full audience image divided into segments.

The expected results of this research is a detailed description of target audience of future audio streaming application users. This depiction will help the marketing team to get familiar with the peculiarities of potential customers and to create a positioning strategy for this application on the Russian market.

The results can be used by other Russian marketing agencies or developers in order to determine the potential target audience. However, the obtained results cannot be used precisely as every application has its own features and should be launched to the market in a unique way. Moreover, there is a problem for future studies due to dynamically changing external environment and in several years the target audience will not be actual anymore.

It is very important to conduct this research to open new knowledge and investigate the research question: define the target segment and audience as a whole for the new audio streaming mobile app on the Russian market. Having a full image of typical consumer or a person who might will be interested in installing such mobile app, undoubtedly will help to define the features that must be added, changed or deleted out