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Do Some Analysis of Bertelsmann AG——the tycoon of the organizations in the culture sector

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2012-10-15编辑:tinkle点击率:4101

论文字数:4499论文编号:org201210152005069117语种:英语 English地区:英国价格:$ 22

关键词:Bertelsmann AGProductsHistoryMissionsValues

摘要:分析应考虑的情况下,任务,产品和各方面的组织,以及这些因素之间的相互作用。你将有望与理论到实践,分析,而不是只是descriptive.You必须充分引用​​的文字,包括书目书面根据哈佛systemmust的是一个组织内的文化产业(文化组织)前:博物馆,音乐公司等。 15-20引用

论文题目:a  4,000 word analysis of an organisation of your choice.
论文语种:英文
您的研究方向:cultural management
是否有数据处理要求:否
您的国家:英国
您的学校背景:england
要求字数:4000 exclude References
论文用途:mba课程作业 Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:the analysis should take account of context, mission, product and all aspects of organisation; as well as the interaction between these factors. You will be expected to relate theory to practice, and to be analytical rather than merely descriptive.You must fully reference your text, and include a bibliography written according to the Harvard systemmust be a organization within culture sector(a cultural organization) for ex: museum,Music company etc.. 15-20 references

Do Some Analysis of Bertelsmann AG——the tycoon of the organizations in the culture sector

【Abstract】Bertelsmann AG is a famous company https://www.51lunwen.org/mba/ among international cultural media. Its success is the model for the small and medium-sized cultural company. Obviously, it is necessary to find the successful secret of the Bertelsmann AG. For the reason of that it is very helpful to the development of the Chinese cultural organizations. Of course, we need to be more patient before reveal the secret, because we need to gather more information about the Bertelsmann AG, and we also should analysis the information. We need to understand the Bertelsmann AG’s products, history, mission, values, and the developmental strategy etc. Only through a comprehensive analysis, we can finally find the Successful Secret of Bertelsmann AG.
【Key words】Bertelsmann AG; Products; History; Missions; Values


While most public librarians will not of heard of the Bertelsmann Corporation, there is a chance that “every day in their libraries, publications or media produced by Bertelsmann have been taken into stock or borrowed” (Kay 1999, pp.422). Bertelsmann AG is the world's most international media group. The institution of the Bertelsmann AG established in sixty-three countries around the world. Founded in 1835, the Bertelsmann AG is also one of the four largest media giants in the world, and included six sub groups. With 55000000 members of the Bertelsmann’s direct group in the world, Europe's largest television broadcasting group -- RTL group, the world's largest publishing group -- Landon house, Europe's largest magazine publishing group and become the second in the world. Gruner+Jahr, the leader in the world music and information market and ranked the first singles issuing company in the United States. Bertelsmann Music Group (BMG), Europe's largest media service provider -Arvato Services Group. “This gives us a 360° view of the company” (CompaniesandMarkets.com 2011).

The products of Bertelsmann AG
The history of Bertelsmann AG
The context of Bertelsmann AG (mainly in China)
The challenges which Bertelsmann AG likely to encounter
The missions of Bertelsmann AG
The core values of Bertelsmann AG
The developmental strategies of Bertelsmann AG
Bertelsmann AG has some good supported structures
Bertelsmann AG has the excellent managers

Conclusion

How to descript the future of the Bertelsmann AG? The chief executive officer of Bertelsmann AG stated:" although no one can accurately predict the future, but to 2015, Bertelsmann will be more like a big media, communic论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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