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论文题目：The impact of Corporate Social Responsibility on Chinese consumers' behaviour
论文语种：英文
您的研究方向：管理
是否有数据处理要求：否
您的国家：英国
您的学校背景：莱斯特大学 15
要求字数：14000，不过我这个是修改，不是完全代写或重写
论文用途：硕士毕业论文
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：

英国莱斯特大学mba毕业论文：Corporate  social  responsibility-the  impact  on  Chinese  consumers' purchase intention:  A case study of Costa Coffee in China.

Abstract

Corporate Social Responsibility (CSR) has been gained  a lot  of  attention  and importance during the last decades. CSR initiatives are usually regarded as an effective method to handle the social expected issues, create a favorable corporate image,  develop a good relationship with different stakeholders and establish a competitive advantage in the long term. During the recent years, there www.51lunwen.org/mba/ is growing concern with the consumers’ purchasing behavior by the CSR practice. In addition, China has become the second largest market all over the world. Understanding the concept of CSR and how the CSR practice affects Chinese consumers’ attitudes as well as intentions are increasingly important for companies. However, there is a limited research about CSR in China market and the Chinese consumers are still vague towards the phenomenon of CSR. As a result, this study will make effort to investigate the impact of CSR initiatives on the Chinese consumers' attitudes, intentions and the role of CSR which is played during the process of Chinese consumers’ purchasing deciding making. The case of Costa Coffee will be used to collect data regarding CSR activities. In doing so, the finding and analyzing will be used to address the research objectives which could better answer the final research aim in this study.

企业社会责任（CSR）在过去的几十年里获得了很多的关注和重视了。企业社会责任计划通常被看作是处理社会预期的问题的一种有效方法，创造一个良好的企业形象，有着不同的利益相关者的良好关系，建立长期竞争优势。近年来，对消费者购买行为的社会责任实践日益关注。此外，中国已成为世界第二大市场。了解企业社会责任的概念以及如何影响企业社会责任实践中国消费者的态度以及意图对公司越来越重要。然而，有关于企业社会责任在中国市场和中国消费者的有限的研究仍然模糊，对企业社会责任的现象。因此，本研究将努力探讨企业社会责任的举措对中国消费者的态度，意图和企业社会责任，是在中国消费者购买决策的过程中扮演的角色。哥斯达黎加咖啡的情况下将用于收集有关企业社会责任活动的数据。在这样做时，分析结果将被用来解决研究的目标可以更好的答案在这项研究中研究的最终目的。
Key words: Corporate Social Responsibility (CSR), Chinese consumers' purchasing behavior, Costa Coffee.

Contents

Acknowledgment............................................................................................4
Abstract... ..5
Chapter 1 Introduction..................................................................................6
1.1 The development of CSR in western countries ........................................8
1.2 The development of CSR in China............................................................9
1.3 Research aim and objectives ....................................................................11
1.4 Structure of dissertation... ..11
Chapter 2 Literature review.........................................................................14
2.1 The definition of CSR................................................................................14
2.1.1The history view of CSR.........................................................................14
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2.4.1Consumers' response towards socially responsible companies..........25
2.4.2 Consumers' awarenes本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。