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玛莎百货集团(M&S)是一个服装、食品和家庭用品的零售商。它拥有商店和连锁店的经营。该公司有两个可报告的地理位置:英国和国际化。英国玛莎百货经营通过622家门店和278年国际网点遍及全球34个国家公司的操作可以分为以下两个部门:食品和一般商品，包括服装和家用器皿。食品部门关注新鲜、自然、健康的食物,特别是庆典产品;真实的即食餐和特殊的日常食品，如Oakham鸡肉和阿伯丁安格斯牛排。它仅仅在火车站,希思罗机场和汽车服务领域有特许连锁食品商店。这些商店为其客户提供了一个机会访问该公司的主要商店。服装部门的产品组合包括女装、男装、内衣童装和鞋类。香港、印度、孟加拉国、斯里兰卡、土耳其办事处提供原材料。这个部门提供了一些知名品牌，包括Cellozione,蓝色港湾,女孩精品,Per Una Ceriso等。家庭部门产品和服务满足家庭用品和家庭配件;厨房和餐具;照明;家具产品。

Marks and spencer group

1. Vision (mission Statement)

Marks and Spencer Group (M&S) is a retailer of clothing, foods and Homeware. It operates through owned stores and franchise stores. The company has two reportable geographic segments: UK and international. M&S operates through a chain of 622 stores across UK and 278 international outlets throughout 34 countries worldwide The company's operations can be categorized under two divisions: food and general merchandise including clothing and home ware. The food division focuses on fresh, natural, healthy food; special celebration products; authentic ready meals and exceptional everyday food such as Oakham' chicken and Aberdeen Angus steaks. It chain of 205 franchised Simply Food' stores operates in railway stations, Heathrow Airport and motor service areas. These stores offers its customers an opportunity to shops between visits to the company's main stores. The clothing division product portfolio includes women's wear, men's wear, lingerie children's wear and footwear. Hong Kong, India, Bangladesh, Sri Lanka and Turkey offices provides the raw materials to the division. This division offers some prominent brands which includes: Autograph, Limited Collection, Cellozione, Blue Harbour, Girls Boutique, Per Una and Ceriso. The home division product and services caters homeware and home accessories; kitchen and tableware; lighting; and furniture products. The division also offers catalogue and online services (Company Overview 2009)

The vision of this project would be to bring up the Limited collection brand of Marks & Spencer the most sought after product in the market. This research will put up strategies which in turn make the limited collection brand to be most popular in both UK and international segment.

2. Aims

Rebrand the Marks and Spencer Limited Collection to resonate with the brands long standing vision.

Expand the brands current target market.

Create an in-store environment that represents the aspirations of the brands target consumer.

Market research is an orderly, objective way of learning about people. The people who buy from you or might buy from you (AG strategies 2003). This research will mainly aim at setting market targets against which results can be evaluated. It also works out the time needed to make the presence felt. To calculate the right price as the price is the value of the product we offer and a sum which can be afforded by the customers.

3. Objectives; Tactics

Expand the brands target audience to the demographic of women aged 30-45 over 12 months, aiming for a 15% increase in sales within each 6 months period.

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