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积极管理公司声誉的重要性

Dankotuwa陶瓷公司是世界上最好的瓷器制造商之一。产品优越的质量是公司成功的关键因素。本公司通过从德国和日本学得最好的机械和专业知识，采用领先的技术。同样拥有高技能的员工，他们从最初来到公司工作到现在已经有好几年了，为公司贡献了最优秀的技能。由于产品一些优越的特性，如白度，透明度高，耐冲击和划伤和纯黄金和铂金的高质量的装饰，产品的质量被认为是世界上最好的。

Dankotuwa陶瓷公司也是一个利基市场玩家。它涉及与国际知名百货公司开展业务。如美国的梅西，来自英国约翰刘易斯和BHS，El 西班牙的Corte Ingles，瑞士的migroes，以及迪拜的jshanmal等。即使产品远销世界各地，公司主要目标仍是欧洲和美国市场。虽然有些产品是以公司的品牌名称销售，客户仍可以与公司合作品牌的产品或只包括其品牌名称的产品（代工）。该公司业务的年营业额约为一千万美元（附录01）。

Importance Of Actively Managing Corporate Reputation

Dankotuwa Porcelain PLC is one of the best porcelain manufacturers in the world. The superior quality of the production is the key success factor of the company. The Company applies well advanced technology through the best machinery and expertise knowledge gain from industry expertise in German and Japan. Also the highly skilled workforce, who has been from the initial years of the company, contributes their best skills for the company. The quality of product considered as best in the world due to some superior characteristics such as whiteness, high translucency, high resistance to chipping and scratching and high quality decorations in pure gold and platinum.

Dankotuwa Porcelain is a niche market player. It deals with international renowned department stores such as Macys in USA, John Lewis and BHS from UK, EL Corte Ingles of Spain, Migroes of Switzerland, Jshanmal of Dubai and etc. Even though the products are exported all over the world, the company mostly targets the Europe and USA market. While some products sell under company brand name, the clients can make arrangements with the company co-brand the product or only include their brand name for the product (OEM). The annual turnover of the company is approximately USD 10 million through its operations. (Appendix 01)

Actively Managing Organisation's Corporate Reputation

There are arguments for and against the managing corporate reputation. In order to identify the suitability of this it is important to understand the impact of corporate reputation for the parties involve with the company.

The benefits of developing a corporate reputation can be summarized through the Reputation Value Cycle as follows.

Revenues, Profits, Market Assessment of Future Prospects
Enhanced Shareholder Value
Supportive Stakeholder's Endorsement
Investment in Corporate Initiatives, Citizenship & Communication
Corporate Reputation
(Garcia, 2007)
For

Against

1.The importance of corporate reputation in valuing company shares

Reputation adds value to the actual value of the company. It increases the market capitalization by adding value to the company. Therefore, actively managing corporate reputation helps to increase the value of company shares in the stock exchange. This means increase the capital revenue for the shareholders. Further well reputed companies can easily enhance their earning through customer loyalty and respect from community.

(Garcia, 2007)

Managing reputation is a process needs certain amount of resources. Shareholders have to bare these expenses that invest on company本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。