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企业策略的使用-产品差异化战略

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2016-02-01编辑:chenyuting点击率:2804

论文字数:1142论文编号:org201601291214358851语种:英语论文 English地区:中国价格:免费论文

关键词:Product Differentiation Strategy战略组合企业策略

摘要:在经济非常灵活的当今社会一个公司想要立足需要进行战略多元化的管理,本文提出了四个商业战略:成长型战略,产品差别化战略,撇取策略和收购策略 。

企业策略

优秀的鞋子制造公司在经营方面选择使用不同的策略,运用使用适当的例子来描述您对于这些不同策略的理解,并写出您可能会建议该公司使用的策略。

现在,经济非常灵活,公司想要在这个领域生存应该知道如何最大效率地管理自己的资源,需要遵循市场的变化,这样做取决于不同的技术和对公司战略管理的多元化。特别是在消费市场,这个存在高水平的竞争的地方。每一个公司都应该在新的领域开拓市场,在市场上每年都要有适度扩张或经营更多的差异化产品的雄心,这一点是非常重要的。我相信这些因素是影响企业如何保持竞争优势主要因素,也将带领一个企业走向成功。在商业环境中,应该使用什么类型的策略?另一个重要的方面是,公司能否灵活使用标准战略或制定自己的战略?

The Product Differentiation strategy 

Excellent Shoes Manufacturing Pte Ltd has the options of using different strategies in their business; using appropriate examples, describe your understanding of these different strategies and suggest what strategy you might recommend the Company to use.

In present day the economic is flexibility and the company that be able to survive in this field should know how to manage their own resource in the maximum efficiency and need to follow the market change and movement, the way to do this depends on the different technique and operating diversely on strategic management of the company. Especially, in the consumer markets which there is a high level of competitive. It is the essential that every single company should open up its market in new area, expanding further with modest ambitions or operating in additional differentiation products in markets annually. These factors are main causes to bring successfully to business which I believe that it depends on how the company maintain competitive advantage in business strategies? , What types of strategies are available in the business environment? Another important aspect is that the company can use flexibility standard strategies or develop its own strategy or not?

In term of Excellent Shoes Manufacturing Pte Ltd, with the size of medium business, I feel that the company can use different of business strategies, according to its situation. For example, at the beginning, when the company was established, it may face different challenges than at the present. Moreover, the business strategies that it is implemented may be different from its competitor. In my point of view, I believe that there are four types of business strategies by following these:

1. Growth Strategy

A growth strategy conduces introducing new products or adding new features to existing products. Sometimes, the company may be forced to modify or increase its product line to keep up with competitors. By using the new technology of a competitive company is a core concept to play on growth strategy. For example, the company is likely constantly adding new features or discovering new technology for shoes healthy design in order to save customeraa‚¬a„¢s feet while they are wearing. As a result, shoes companies that do not keep up with consumer preference would not stay in business long period. Moreover, the firm may also adopt a growth strategy by finding a new target customer group for its products. Sometimes, it can find new one for its products by chance. For example, as a result of the company is a specialises in the manufacturing and supply of high fashion leather shoes and the manufacturer may discover through marketing research that young teenagers in school like its products. Hence, in addition to selling fashion leather for students in order to distribute to retail stores or shoes shop in school, the company could design the shoes product in format of school styles.

2. Product Differentiation Strategy

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