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lture into an essay, says Bodine. Another candidate might have an unusual hobby or work experience. "You can always come up with five things that set you apart," says Bodine. Including your personality in your essays also will help members of the admissions committee see how you can play a role in creating diversity in the class that they are assembling.

COMMUNICATE WELL

Your pen—rather your keyboard—holds your destiny. Ultimately, the essays are the best way for schools to determine if you are a capable communicator, an attribute every leader must always strive to improve. Aside from demonstrating that you have the basics of writing nailed down—from proper grammar to organized structure—you should also personalize your writing for the school to which you are applying. "Students who write essays that can be repurposed at other programs are a red flag to us," says Burt.

Staying on track is also important. "Don't ever write about someone else," says Blackman. "Keep the focus on you, even if the question is, 'With whom would you like to go to lunch?'" Your message should be that this school is the place for you to gain the tools necessary to fulfill your dreams—and that you'll reciprocate the favor by contributing to the community in your own unique way. To make this point, write what you have to write concisely but with verve.

Di Meglio is a reporter for BusinessWeek.com in Fort Lee, N.J.

Essay content selection may be a surprisingly easy task, providing you use the proper tools for the job. While an unconditional answer to the essay content question does not exist, you can increase your admission chances by making your essays interesting, unique, and concise. Captivate your audience - Essays should engage, challenge, and provide enjoyment to their readers. Use a personal viewpoint of your experiences, allow the reader to relive the experience through your eyes. Provide a fresh point of view - nothing stands out like an original, fresh perspective. While quotes may be a good way to add a few words to your essay, consider the alternative of providing an original statement of your own creation.You may wish to review several sample essays as examples of what not to write. Keep your essay short and to the point - Finally, regardless of content selection, remember to keep it short and to the point. Considering the stringent word limit, essays should be concise and express clearly the message you seek to communicate. 

 

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