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Twitter战略分析
Twitter strategic analysis

Twitter Inc

公司介绍：Twitter是一个重要的社交网络服务，从事促进它的数以百万计的用户发送和接收短消息140字左右，被称为“'tweets”。
注册的用户有权阅读和张贴信息，但用户未注册只能阅读信息。用户可以通过网站接口，移动应用程序或短信的Twitter访问。Twitter公司的总部位于三藩，在全球拥有超过25家注册办事处.。
杰克·多西，Biz Stone，Noah Glass和埃文·威廉姆斯是完成Twitter创作的关键人物，它的推出在2006年7月。推出后不久，全球知名度和认可是由这个新推出的服务。在2012年度，超过1亿用户每天发布约3亿4000万信息。约16亿查询，每天也已处理此服务。2013年度，Twitter被宣布为访问最多的网站之一.。也已宣告“短信的互联网”。截至2014年十二月的最新一期，超过5亿用户已在Twitter的用户目录中列出，其中约有2亿8400万活跃。

Introduction about Company: Twitter is one of the foremost social networking service which is engage in facilitating it’s millions of users to send and receive short messages of about 140 characters called ‘’tweets’’.

Users which are registered are entitled to reading and posting of tweets, however users which are unregistered are only able to read the tweets. Users can have the twitter access either through the website interface, mobile app or SMS. The Head quarter of Twitter Inc. lies in San Francisco and holds about more than 25 registered offices worldwide.

Jack Dorsey, Biz Stone, Noah Glass and Evan Williams are the key persons which perform the creation of Twitter in March 2006 and it’s launching by July 2006. Soon after the launch, global popularity and recognition was achieved by this newly introduced service at a high pace. In the year 2012, above 100 million users posted about 340 million tweets per day. About 1.6 billion queries per day have also been handled by this service. For the year 2013, Twitter was declared one of the most visited websites. Also was pronounced to be ‘’the SMS of the Internet’’. Up to the latest period of December 2014, more than 500 million users have been listed in the Twitter’s user directory, within which about 284 million are active.

Introduction about Industry 介绍行业

About 10 years ago the Industry of Social media was introduce to the world, when chat messengers launch the service of communication and content sharing for the public covered on the internet with each other. The largest US-based social media industry is mainly dominated by Twitter, Facebook and LinkedIn. Other i.e. Non-US based performers who have a giant user directory include China-based SINA Corp. (SINA) and TENCENT HOLDINGS ADR (TCEHY) and Russian based social networking site called Vkontakte. Almost all the social networking industry players are still very fresh; however, a few of stylized facts pertaining to these industry players appear to have surfaced in the few preceding years.

Firstly, the Social networking companies seems to compete with each other to display the main contents in such a manner that will generate user interest at a high level, and consequently, result in increased user engagement. This is due to the fact that user engagement is ultimately the biggest effective source of revenue generation.

Based on relevance and engagement, user is likely to stay active on Social network platforms. Maybe this could be the reason of why Friendster and Myspace were declared to be well-liked platforms a decade ago, which afterward had to hand over their popular industry standings to the giants of modern Social giants like Twitter and Facebook.

Currently, the industry of social media is engaged in dealing in business combinations i.e. mergers and acquisitions. One the biggest acquisition in the present period is that of Wh