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MBA Essay:福特汽车公司的SWOT分析

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2017-10-13编辑:cinq点击率:256

论文字数:2000论文编号:org201710111519511376语种:英语论文 English地区:美国价格:免费论文

关键词:MBA EssaySWOT分析福特汽车

摘要:本文是留学生MBA Essay范文,主要内容是对福特汽车公司在经营方面进行SWOT分析。

福特由于大量的营销和广告,已经在全球市场成为了一个知名品牌在汽车企业。福特汽车公司是世界上最知名的品牌。福特公司拥有很高的客户忠诚度,其个人品牌一直享有良好声誉。
福特的品牌和车型吸引了各种人群,满足了消费者的需要和需求。福特在他们的模型中使用了一个独特的虚拟装配线概念,通过这些模型,他们可以在不同型号的汽车中重复使用相同的备件。这使得福特减少对新零件和竞争市场价格的生产成本。福特汽车和商用车提供了多样化的消费,让消费者有更多的选择。福特还支持车队包括纳斯卡,F1和其他。
通过网上营销,福特有能力提供的在线消费者选择汽车。在线上,消费者可以定制机,颜色,内部和外部。
 
Ford is a well-known brand in the automobile industry and global markets, due to huge amounts of marketing and advertising. Ford is the one of the best known brands in the world. Ford has a greater amount of customer loyalty, and its individual brands have been enjoying the benefits of the good reputation.

Ford has brands and models of cars that appeal to every kind of demographic group and cater for the needs and wants of consumers. Ford uses a unique concept of virtual assembly lines in their models through which they are able to reuse the same spare in their diversified model of cars. This enables Ford to lessen cost on production of new spares and competition market price. Ford provides the consumer more variety of cars and commercial vehicles, so consumer has more choices. Ford also supports racing teams which include NASCAR, Formula One and others.

Through online marketing, Ford has the capability to provide the online consumer a selection of cars. Online, the consumer can customize the engine, colour, interiors and exteriors.

Furthermore, Ford is maintaining the relations with high profiled companies like Suzuki and Isuzu to develop quality vehicles, in the part due to technological alliances between the companies.

Ford is rich in operations and distribution efficiency. This is because manufacturing facilities operate its business in more than thirty countries and it enhances its manufacturing process in around 90 plants and facilities worldwide. The company always develops cars on standardized procedures and invest heavily in alternate fuel sources.

Ford recruits qualified and skilled employees, maintaining a good relationship with them, by offering better work environments and competitive wages. Ford is more concerned about the working environment and safety aspects of the employees.

(W)eaknesses
The company has a lot of suffered due to product recalls, harming Ford's brand image. This has been a huge cost to the company, tarnishing the brand image and damaging Ford's sales.

Large unfunded pensions and various obligations are termed as the weakness of Ford automobile company. Ford takes more responsibilities in unfunded pensions, health care and life insurance obligations of the employee. Ford invests more money on maintaining a good working environment.

Ford expanded its business operations in diversified geographical areas, so management is missing focus on performance and struggles with low productivity.

Ford has kept increasing the productivity, while decreasing the cost and simultaneously counting the number of employees' exit, decreasing employee loyalty towards the company.

Ford does not have an effective cost management system and have not taken considerable efforts to overcome this, since they believed paying premiums in single supplier model.

Ford does not concentrate and invest much for design phase and lack innovative design structures on their new paddle of cars.

(O)pportunities
The current Ford automobile company论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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