Brand Name Used in Noncommercial English
Foreign Language Department, Wenzhou Teachers’ College
【Abstract】: In modern society, brand name, the most common form of commercial expression, has gradually been used in noncommercial English communication, which posed as an obstacle to multi--language communication. This article tries to explore brand name used for symbolic communication function such as metonymy, synecdoche, metaphor, pun and brand name's verbzing in noncommercial English communication.
【Key words】: brand name, symbolic communication function, brand name's verbzing, noncommercial English communication
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论文编号：
lw200611121558264476 
