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uestions and reading comments or feedback. (To prove this fact, when I posted my question on the internet for this essay, I received two replies from executives from Due South (Story Department Coordinator) and an unspecified show who both wanted a copy of this paper or some sort of showing as to how people responded.) All major networks and television shows provide special nights on selected chat lines in which a writer, producer, or actor will appear on the line to answer questions in real-time. Networks and most "official" television series sites also have e-mail addresses which are directly linked to the head offices. Viewers can therefore send comments or suggestions, or questions (direct answers are rare however), to the executives. This also increases viewers' interest in a program since he or she might feel that they have had a say in what is happening in future episodes. With all the benefits that the internet provides, surfers must be aware that the internet has its drawbacks. The most obvious problem that has recently become a reality is the fact that there is simply too much out there. When you want to access specific information it is often difficult to find it very efficiently. There are many official sites, yet there many out there who are simply fanatics of the program and post personal information about themselves and what they like about the show. The potential problems with this are twofold. Firstly, copyright laws are virtually ignored on the on-line world. This may not concern us, but for the networks and producers this is of primary importance. Countless images and sounds are distributed at will by die-hard fans. This may promote the television series to a certain extent, but copyright laws are no doubt being infringed upon. Secondly, there is no limit to the amount of false and misleading information that can circulate on the internet, newsgroups, or chat lines. For whatever reason imaginable, some people get a kick out of starting rumors or misleading people with respect to an aspect of a program. Therefore, with all its benefits and enhancements, one must always be cautious as to how they interpret the information they are being doused with. I hope that I have provided a broad enough scope of the internet in this short space to allow you to realize the powerful impact that it has had on our experience with television. I did not directly include all the responses to my question in this paper, as it would have taken up too much space. Rather, I attempted to use their opinions as support for my hypothesis, and instead included a selection of the responses in an appendix for you to read. The world-wide web and its many facets have no doubt been exploited by television viewers to enhance the uses and gratifications that television provides them with. The reason the world-wide web has become so popular is not simply because there is so much information out there, but because it appeals to the individual. Whatever you personal interests may be, however strange or uncommon, chances are that you can seek refuge in this vast electronic universe. Whether you are looking for simple textual facts, a picture of Courtney Cox, what Homer said to Bart right after he stole his wallet on last night's episode, or simply looking for someone to share your interests with, the internet provides it for you in the comfort of your own home. In conclusion, the internet a complex and interactive medium that, as I have shown, greatly enhanc