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The case about Coca Cola and Beijing Olympic Games

论文作者:留学生论文论文属性:学期论文 termpaper登出时间:2010-09-05编辑:anne点击率:4548

论文字数:2074论文编号:org201009051458013235语种:英语 English地区:英国价格:$ 33

关键词:Case studyCoca ColaBeijing Olympic GamesPropaganda Project

1 The Background of Propaganda Project
Since Amsterdam Olympic Games in 1928, Coca Cola Company has been the top sponsor of Olympic Games all along. After the following 80 years, Coca Cola Company has never stopped. In the Olympic propaganda's aspect, Coca Cola Coca-Cola Company also goes in the forefront of other companies.
The reason why Coca Cola has always been keen to sponsor the Olympic Games is that Coca Cola wants to expand the Coca Cola brand awareness by virtue of the Olympic Games. In 2008 Beijing Olympic Games, Coca Cola's Olympic propaganda still develops around brand propaganda.
2 The Research and Analysis of Propaganda Project
3 The plan and execution 定制 term paper of Propaganda Project
4 The impact effect of Propaganda Project
5 Conclusions

Reference
[1] Lan Yong, Zhou Ping (2008), Coca Cola China Brand Propaganda strategy Research [J], East China Economic Management, Vol10,pp35-37.
[2] He Wei, Zhou Fang (2008), Coca Cola Company (China) Effective Channel Strategic Problem and Measure Analysis[J], Market Modernization, Vol10, pp5~6.
[3] Qiu Meizhen, Luo Minfeng (2009), On Coca Cola's Olympic Love and brand benefits[J], Market Modernization,Vol10, pp15~17.
[4] Gao Lixiang, Tao Yu (2009), Look at Coca Cola's Olympic sports sponsorship strategy [J], Sports and Science, Vol1, pp25~26.

代写需求
论文题目:propaganda case study
论文语种:英文
您的研究方向:media
是否有数据处理要求:否
您的国家:英国
您的学校背景:uni of westminster
要求字数:2000
论文用途:本科课程论文 BA Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:Case study of a specific example of propaganda – 50%
We are looking for an independent and original case study of an example of propaganda. Please agree your choice of topic with us – it should be distinct from the specific subject of your seminar paper – but feel free to study examples from all parts of the world, from the past as well as the present, and from the corporate and not-for-profit sectors as well as the public sector. Whatever the topic, we expect you to apply the lessons of the module as you consider the ways in which propaganda has been used:本论文英语论文网www.51lunwen.org整理提供 supply information and examples, and use images and other material as appropriate, but make sure you develop your own arguments and draw your own conclusions. There’s no set pattern for the case studies, but making sure you cover the following points may be useful:

• Introduction: brief description of the situation/background
• Why was propaganda being used? In what sense did the activities you describe constitute propaganda (remember, this may well be disputed)?
• How was propaganda used?
• How effective was the propaganda?
• What – if any - general conclusions can be drawn from the example you have studied?
The case study should be 2,000 words in length or the equivalent: as an alternative to presenting it written form, feel free to present it in electronic/broadcastable form. Whichever format you use, the work must be properly referenced, with a bibliography/list of sources (if necessary this can be supplied as a separate sheet of paper).
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