英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

代写Dissertation-Dissertation范文-How Individual Difference and Life Style Influence Electronic Magazine Usage Behavior in China

论文作者:留学生论文网论文属性:硕士毕业论文 dissertation登出时间:2011-08-22编辑:anterran点击率:6783

论文字数:15180论文编号:org201108221202464517语种:英语 English地区:英国价格:$ 88

关键词:代写DissertationDissertation范文American Marketing AssociationIndividual DifferenceLife Style InfluenceElectronic MagazineUsage BehaviorChina

摘要:代写Dissertation-Dissertation范文-Dissertation格式-How Individual Difference and Life Style Influence Electronic Magazine Usage Behavior in China Submitted for the degree of MA (Mass Communication) 2009/2010ByName Centre for mass communication research University of Leicester August 2010

代写Dissertation-dissertation范文

How Individual Difference and Life Style Influence Electronic Magazine Usage Behavior in China

Submitted for the degree of
MA (Mass Communication) 2009/2010

By

Name 
Centre for mass communication research
University of Leicester

August 2010
15180 Words
(plus 1861 words bibliography and appendix)
Abstract
As we all know, a new type of media appeared as the development of internet, such as blogs, podcasts, electronic papers (e-papers), electronic magazines (e-magazines), which have played a prominent role in our daily media lives. A new generation of e-magazines, appeared in 2004, have gained a large number of users, and this market is still in developing. The media usage behaviors are consisted of users’ acknowledgement, attitude and use-pattern to the media. Previous studies demonstrated that media usage behaviors are not only related with users’ demographic characteristics, but also related with their life style, which is formed by different culture, and then affects people's media usage behaviors. This paper studied how individual difference and people’s different life style influence e-magazine usage behavior in China. Through exploration factor analysis and cluster analysis, three types of lifestyle group (positive, practical, conservative) were found. The ANOVA results and crosstabs showed that the three lifestyle groups had different usage behaviors, including reading types, reading motivation, reading preference and willingness to pay.

 

 

Notes
An online version about all of the questionnaires and the raw data of this survey is available at https://www.askform.cn/77275-89563.aspx. In order to collect enough data for this survey, all the questionnaire and dates are Chinese words in above web address. So for more information, you can see Appendix Online Resources for this Survey.
Acknowledgements
I want to take this opportunity to express my heartfelt gratitude to all the people who have given me great support during this project and provided me helpful thoughts. Firstly, I want to mention my supervisor Dr. (Names) at the Centre for Mass
Communication Research at the University of Leicester, who are always there to give me excellent advice, help me with great patience, encourage me to keep on trying even in the most stressful situations. Furthermore this survey would not have been possible without the great responsiveness of the members of…. Additionally I send gratefulness to my friends, namely ……and … for helping to improve the questionnaire and data analysis. 
Table of contents
Abstract i
Notes i
Acknowledgements ii
Table of contents iii
Chapter 1: Introduction 1
Chapter 2: Review of relevant literatures 3
2.1 Electronic magazine 3
2.1.1 Definition of e-magazine 3
2.1.2 Present situation of e-magazine in China 5
2.2 Life style 7
2.3 The study of lifestyle and media usage behavior 8
2.4 Research Framework and Hypothesis 11
Chapter 3: Methodology 15
3.1 Questionnaire Design 15
3.2 Sample Design 16
3.3 Statistical methods 17
Chapter 4: data analysis 18
4.1 structure of sample 18
4.2 e-magazine usage behavior 20
4.2.1 General usage behavior 20
4.2.1 General usage reason 22
4.2.2 To participate in making e-magazines 24
4.3 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/3 页首页上一页123下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非