摘要:Media has been regarded as the most rapidly developed part of the world economy, and also the industry which has changed most.
Introduction
Under the background of globalization, digital
Media, which emerged in the twenty nineties, have led tremendous changes to the media in the past few decades, owing to its advanced technology and the advantageous of the free market. The integration of communication technologies and the coming of the global village era, have brought great changes in the way information is manufacturing, distributing and being consumed (Eveland and Shah, 2003). Hence force, management and controlling on the communication process have changed afterwards. Key issues facing contemporary media system under the background of globalization and digitalization are as follows: monopoly in media systems brought by scale economies, ethical questions in media systems owning to marketization, legislative protection in media systems as a result of globalization, mini media's emergence results from advanced technologies, the division among consumers due to business media and the extent to which the government can interfere with media system. This
essay will firstly discuss the former five aspects above and shows how they affect the contemporary media systems. Following this, it will discuss the last question about to which extent can the public power---the government can interfere with the
media systems. Finally, it will reflect on all the factors discussed above and get a general conclusion.
Monopoly in Media Systems Bought By Scale Economies
Ethical Questions in Media Systems Owning To Marketization
Legislative Protection in Media Systems As A Result of Globalization
Mini Media's Emergence Results from Advanced Technologies
The Division among Consumers Due To Business Media
The Extent to Which the Government Can Interfere With Media System
Conclusion
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