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中国电视新闻市场竞争格局与战略思考

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-28编辑:yangcheng点击率:4250

论文字数:1189论文编号:org201308271947131647语种:英语 English地区:中国价格:免费论文

关键词:新闻传媒电视新闻传媒战略

摘要:本文拟采用文献资料法、个案研究法和比较法等方法进行研究。文章通过对期刊文章、研究机构发布的数据、电视新闻产业新闻、学术论文、相关书籍等资料的搜集与整理,主要以归纳的方式来形成结论,提出建议。同时以定量方法为辅,通过数据对电视新闻市场的现状进行分析。本文从市场营销学的视角、国际的视角,以发展的眼光,对中国电视改善中国电视新闻市场竞争格局提出新的战略与思考。

近年来,随着国内电视台频道布局的调整与改进,老牌电视新闻节目的全新亮相以及新的节目品牌的诞生,电视新闻节目的收视不断上涨,在国内外新闻领域的影响力也不断提升。2010年是中国电视新闻渐趋成熟的起点,报道方式更具经验、新闻理念更显开放,系统建设更趋完善,使电视新闻的影响力和辐射力大大增强。

In recent years, as the domestic television channels in the layout of the adjustment and improvement, a veteran television news programs show the new appearance and new brand is born, TV news program ratings continue to rise, in the field of domestic and international news influence is also rising. 2010 is the starting point of Chinese TV news maturing, way more experience reports, news philosophy more open, more perfect system construction, so that the influence of television news and radiation greatly enhanced. Therefore, the TV news has a good market base, and is in a rising state, has an active competitive market environment and unlimited space for development. Faced with the new media, and entertainment television programs threat of competition has taken all levels of television news stand, news broadcast, comments strong units, external communication and many other competitive strategy, and achieved certain results. However, but the face of advertising, ratings pressure, how to enhance the TV news spread of power and influence in the mainstream media, and explore new media environment to adapt to television news market competition strategy is still a serious problem.

 

2009年12月28日,中央电视台打造的“中国网络电视台”(CNTV)正式开播。2010年新华社正式染指电视,兴办“中国新华新闻电视网”(CNC),按国际通行的电视网模式组织运营,力求突出新闻报道、突出电视元素、突出全球传播。

December 28, 2009, China Central Television to create the "China Network Television" (CNTV) formally launched. 2010 Xinhua News Agency officially meddle TV, set up "China Xinhua News Network" (CNC), according to international networks operating mode organization, seeks to highlight the news reports, highlighting TV elements, highlighting the global spread. November 23, 2010 Xinhua News Agency and the U.S. National Broadcasting Company (NBC) in New York, signed a memorandum of cooperation to identify the two sides in the field of international television news establishment of a multi-level business partnership. Xinhua News Agency Xinhua News Agency was established in New York Times Square North American Bureau's new headquarters, a symbol of internationalization by Chinese media, a new era.

 

电视新闻在西方国家的发展相比国内要成熟的多。各大电视台网分布在全国市场,各个地方台在地方市场展开竞争。尤其是美国,作为当今世界新闻业最为发达的国家,其电视新闻界以集团化、垄断化、全球化为显著特点,竞争可谓惨烈。

TV news compared to the country's development in the West country to mature more. Major television networks distributed in the national market, the various local stations to compete in the local market. Especially the United States, as the world's most developed countries, journalism, its television media to the group, monopolization, a distinctive feature of globalization, the competition can be described as tragic. Most of the American media is controlled by various media groups, it is difficult to survive independently in the cracks, but it is this competitive atmosphere contributed to the growing American television news, news channel time slots in the design, content, design, style, positioning, commercialization operations are on track, in a television program's overall strength - including the diversity of news, information and views of many types of diversification, human resources, capital, technology and the ability to use decision-making, operation and management mechanism, have reached certa论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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